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TikTok unveils trend for 2025: Brand fusion and Creative collaboration redefine marketing
Social Media

TikTok unveils trend for 2025: Brand fusion and Creative collaboration redefine marketing

Sofia Hernandez: 'In 2024, we saw brands push creative limits, lean into trends, and connect with their communities in powerful ways, but 2025 is set to take it even further.'

by Alisha Buaya – Jan 10, 2025

Media Roundup: Meta’s fact-check u-turn, McEnroe’s Nine return, WFH mutiny, and journalist Ken Randall’s passing
News

Media Roundup: Meta’s fact-check u-turn, McEnroe’s Nine return, WFH mutiny, and journalist Ken Randall’s passing

ates over working from home, John McEnroe’s return to Nine, Meta’s major moderation shake-up, and a farewell to journalist Ken Randall—here’s what’s making headlines this week.

by Emma Shepherd – Jan 8, 2025

TikTok top holiday trends: Festive home styling, techno jingle bells & Mariah's 'It's time'
News

TikTok top holiday trends: Festive home styling, techno jingle bells & Mariah's 'It's time'

Content creators on the platform have served audiences fun festive content.

by Alisha Buaya – Dec 12, 2024

How social media is shaping Black Friday shopping in Australia
News

How social media is shaping Black Friday shopping in Australia

Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'

by Emma Shepherd – Nov 29, 2024

Wavemaker and Schwarzkopf partner with TikTok for ‘LIVE Colour Sound Studio’ content series
Agencies

Wavemaker and Schwarzkopf partner with TikTok for ‘LIVE Colour Sound Studio’ content series

Jayden Harris: 'Partnering with TikTok provides the ideal platform to engage our core audience and connect with their passion for self-expression.'

by Mediaweek Admin – Nov 28, 2024

TikTok and WARC paper reveals how brands can achieve positive business effects
Marketing

TikTok and WARC paper reveals how brands can achieve positive business effects

Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection to consumers that translates to tangible business results.'

by Mediaweek Admin – Nov 20, 2024

Melbourne Social Co.'s Shelley Friesen: Is Instagram Dead? Dissecting the Shift Away from Meta to TikTok
Opinion

Melbourne Social Co.'s Shelley Friesen: Is Instagram Dead? Dissecting the Shift Away from Meta to TikTok

Many are growing weary of the ‘highlight reel’ effect Instagram is known for.

by Josh Gurgiel – Nov 6, 2024

Media Roundup: Domain boss Pellegrino departs, Filing reveals how Foxtel bucked ad slump, 9News upheaval
News

Media Roundup: Domain boss Pellegrino departs, Filing reveals how Foxtel bucked ad slump, 9News upheaval

Tele team Mark Morri, Josh Hanrahan and Clementine Cuneo honoured, Tik Tokkers work hard, Bondi Rescue star facing DV allegations, 50-episoide series for MasterChef star.

by Mediaweek Admin – Oct 23, 2024

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