Turcotte previously held senior positions at Universal Music Group Nashville and Big Machine Label Group.
She'll be tasked with powering the touring reset.
Country music is at the heart of TEG Live’s growth plan.
The tools are aimed at transforming event discovery and live entertainment operations.
The dentsu agency will lead TEG's media strategy across its live entertainment brands.
Ticketek Entertainment Group has acquired New Zealand’s Eventfinda, expanding into the small-to-mid tier ticketing market.
