Ticketek Entertainment Group (TEG) has appointed long-time brand partnerships executive Greg Segal as Managing Director of Sponsorship & Premium Experiences.
Segal’s past experiences
Segal adds more than 30 years of experience in brand partnerships, entertainment marketing, and commercial strategy.
In his most recent venture, he was President of Brand & Marketing Partnerships at Live Nation Entertainment ANZ, spearheading a 50-person team that delivered sponsorship growth across tours, venues, festivals, and digital platforms.
In his new role, Segal will establish and lead TEG’s newly formed Sponsorship & Premium Experiences business, unlocking integrated brand partnerships across TEG’s platform spanning Sport, Music and Live Entertainment. He will report to Cameron Hoy, Chief Operating Officer and Head of Global Ticketing at TEG.
Segal comments
Segal says, “Ticketek Entertainment Group sits at the centre of the live experience economy. The opportunity to build a Sponsorship & Premium Experiences division that embeds brands within the Fan journey by leveraging data, insight and digital to drive measurable impact is incredibly exciting.”
Cameron Hoy, Chief Operating Officer of TEG, adds, “Greg brings deep commercial expertise and a proven ability to build integrated partnerships that create value at scale. As we strengthen our Sponsorship & Premium Experiences capability, Ticketek is bringing together specialist talent, commercial creativity and insight to create scalable partnership models that drive new revenue streams, deepen fan engagement and unlock greater value across the platform.”
Cahill exits
In other TEG news, Simon Cahill announced his departure from the company earlier this week.
After spending an “incredible” three years with the company helping establish SXSW Sydney, Cahill revealed in a LinkedIn post that has time with TEG has “now come to a close.”
Simon Cahill
“Helping bring SXSW to Sydney and build it into a truly global-facing platform has been one of the most exciting and demanding experiences of my career,” he wrote in his LinkedIn post. “From day one, the ambition was bold: to create something that genuinely connected creativity, technology, business and culture across the region. I’m eternally proud of what the team and our partners were able to build together.
Top Image: Greg Segal