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The rollout comes with research showing Spotify delivers greater attention, engagement and ROI than social platforms.
Australia is now the sixth-largest video podcast market globally and local creators seeing double-digit growth.
A new Bupa case study highlights how consistent audio strategies can drive measurable business results.
It includes stronger impersonation rules, a new spam filter and industry-standard AI disclosures.
New tools include playlist personalisation, daylists, lyric sharing and instant play, designed to give users more control and discovery options.
