social media
Showing 31 - 37 of 37 results
ACCC targets influencers in social media sweep over misleading testimonials and endorsements
The ACCC will publish the findings of this sweep once the results have been analysed
by Mediaweek Admin – Jan 27, 2023
TikTok takes the lead over Facebook as the world's top social media brand
The platform's current brand value in 2023 is US$65.7 billion, according to Brand Finance’s annual Global 500
by Mediaweek Admin – Jan 18, 2023
TikTok GM Brett Armstrong reflects on the success of 2022 and shares his optimistic outlook
Armstrong also reveals his favourite campaign on the platform
by Alisha Buaya – Dec 19, 2022
Meltwater report finds Facebook is the dominant social media platform for APAC marketers
TikTok is yet to be leveraged by marketers at the same rate as those well-established platforms
by Mediaweek Admin – Dec 12, 2022
Meltwater executive director David Hickey shares his outlook on the rise of the creator economy
Hickey also spoke about how influencer advertising is taking over traditional formats
by Alisha Buaya – Dec 8, 2022
Hootsuite unveils its 2023 Social Media Trends report for marketers
Despite looming economic uncertainty, the report shows social marketers are experiencing a defining moment
by Mediaweek Admin – Nov 16, 2022
Instagram expected to bring $2.23 billion in influencer advertising in 2022
45% of the entire spend on influencer marketing in the United States will go to Instagram-based influencers in 2022
by Mediaweek Admin – Oct 27, 2022
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