• Market poised to break cycle of 12 months of lower demand
• There has been a strong turnaround in May ad spend
• But strong pre-election demand stymies decline
• SMI has been tracking the advertising expenditure of all major political parties
• The February decline of 8.3% is the largest seen in the SMI database since April 2009
• For the 2018 calendar year, the NMI shows ad spend to be back by -6% to $1.89 billion
• New heights reached in CY2018 despite tough Q4
• Australia’s media Agency market has experienced a significant downturn in October
• The rate of decline in news media ad revenue has slowed significantly
• Q3 and CYTD bookings remain at record levels
• Outdoor grows 22%, newspapers media bookings lift
Australia’s news media sector remains the third largest media sector by ad revenue.
Podcast Ranker December 2020: Stuff back at #1, Sky News into top 10
Top stories of 2020: SEN 1170 launches in Sydney
Jobs board: Appointments at Foxtel, Mindshare and outdoor org OMA
Top stories: Ratings champs Russell Howcroft and Christian O’Connell on the power of breakfast radio
BVOD 2020 data reveals Foxtel #1 commercial, Nine #1 FTA
Podcast Week: Richo’s menu, Download growth, Pyne Time with Albo