Retail, Automotive Brand, and Travel ad spend all lift
SMI charts patterns of Government ad spend, Winter Olympics a factor too
Ad demand remains at a record high this FYTD, Travel still a hot category +64%
SMI’s Jane Ractliffe: ‘In the past 10 years the value of the ad market has grown by a remarkable 39.4%’
Advertisers increased their media investment in September, with total ad spend growing 6.6% to $774.9 million
Best performing sectors are Outdoor bounce back, while Cinema spend doubles
• Total July ad spend is back $27.9 million from last year’s record July
• Total June ad spend lifted 0.4% from last year’s record level
Retail category, food/ produce/dairy and auto brand ad spend were all down YOY
James Fennessy joins board of US owner, Jane Ractliffe continues running AU/NZ
Ad demand lifts 2.8% in March, Digital Audio and Cinema big growers
Outdoor recovery with investment up 19%, close to pre-Covid January 2018 result
SMI reports consecutive year-on-year ad growth for each month in 2021
Advertisers reach out to consumers as spend remains above pre-Covid 2019 levels, radio ad spend surges
