Outdoor, radio and print lead growth in Feb, buoyed by a 46% surge in the government category.
Jane Ractliffe: 'The increasing spend on video/streaming sites has shifted the landscape significantly.'
Cinema outperformed the market with revenue growth of 58.2%, while traditional Magazine spending was up a healthy 8.9%.
The value of total bookings is back 7.8% from last year's record level of July ad spend.
An exclusive webinar this week will give attendees "a solid starting point for understanding how the media year will play out.”
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
The report will be available as part of an exclusive webinar presentation in partnership with Mediaweek.
‘Chatter about decline in ad market this year is sadly misplaced,’ says SMI’s Jane Ractliffe
Market down YOY as spend fails to match 2022 record level, but still second-biggest month ever
SMI reports outdoor again strongest performer, digital video and audio dollars also climb
Matilda effect: Digital video fast forward 67%, outdoor & cinema each up close to 20%
TV, radio and news media all ease during June 2023
"These are huge swings that prove underlying ad demand remains stable for most media"
