• This month it was only Digital media delivering year-on-year growth
• A surge in late Digital bookings delivered a 2% increase in year-on-year ad spend
Ad spend jumps 8.3%, First growth in 26 months
• Among the key categories, the largest gain this month was from the food/produce/dairy category (+42%)
• Move of key sporting events later in year impacts YOY comparison
• The result is the third consecutive month of lower declines
• SMI AU/NZ managing director Jane Ractliffe comments
• But the worst is over, hopefully, with markets beginning to rebuild
“There’s always a need to improve the brand-level ad spend data in the market"
• Television, out-of-home most resilient sectors, May recovery forecast
• No wipeout: Agencies spend $17m in past two weeks
• February indicated spend was stabilising, before COVID-19 hit
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