Gail Le Roy: “Retail continues to be the number one advertiser category with investment from local and global retailers"
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
Jean-Christophe Conti: "Advertising budgets continue to be reallocated for increased prDOOH"
Rose Lopreiato: “Marketers are backing advertising as the best, most cost-effective way to connect brands with customers"
Gai Le Roy: "In a challenging financial year, the digital advertising industry still achieved modest grow"
James McDonald: "The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner"
Q2 spending on Australian podcast advertising grew by 64% year on year
ThinkTV CEO: “It has been a challenging 12 months for advertisers, broadcasters, and consumers alike."
Global advertising investment is forecast to grow by 3.3% in 2023
The publication reported that the entertainment company spent $7.2 billion in 2022
‘Television is great on its own, but even more valuable in the mix making other mediums more effective’
The figures were made available as a result of industry collaboration between IAB Australia and CRA
All categories saw year-on-year growth
WARC found it is becoming harder for content-creating publishers to remain competitive against data-rich performance channels
Dove’s campaign ran for four weeks and saw BVOD deliver a 28% incremental unique reach on top of the linear viewing reach
ThinkTV CEO: "Total TV had a solid year, despite the last six months reflecting broader macro-economic conditions"
SMI’s Jane Ractliffe: ‘In the past 10 years the value of the ad market has grown by a remarkable 39.4%’
Brittain is a strategic advisor to CMOs, focused on enabling enterprise-wide marketing effectiveness capability