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Outdoor, radio and print lead growth in Feb, buoyed by a 46% surge in the government category.
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay...
Jane Ractliffe: 'The increasing spend on video/streaming sites has shifted the landscape significantly.'
CommBank was followed by ANZ and Westpac.
Cinema outperformed the market with revenue growth of 58.2%, while traditional Magazine spending was up a healthy 8.9%.
The value of total bookings is back 7.8% from last year's record level of July ad spend.
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
"Outdoor is clearly the media of the moment as it’s delivered record levels of ad spend for the June month, the second...
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list...
Calendar year-to-date results show the market is back just 2.1%.
Magna predicts TV budgets will stabilise thanks to the Olympics, growing by 0.2% following last year's 2.3% drop.
Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
The insurance sector invested more than $446m in advertising, a 6% year-on-year increase. Travel insurance grew 120% year-on-year.
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
"Gambling ad spend is back 19.6% and restaurant ad spend is back 13.6% all due to a 64% fall in revenue from...
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
At 4.2%, growth in Asia-Pacific is faster than the 2023 pace of 3.7%, according to the holdco's forecast.
