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CMO SPOTLIGHT: Ben Whitmore
CMO Spotlight

CMO SPOTLIGHT: Ben Whitmore

East Coast Car Rentals’ CMO Ben Whitmore discusses the power of road trip nostalgia, investing in AI and brand growth.

by Mediaweek – Feb 6, 2026

'The flack we got was real': Ex-Clemenger and Monks leaders step out with AI production venture MC&V
Agencies

'The flack we got was real': Ex-Clemenger and Monks leaders step out with AI production venture MC&V

It comes as agencies and brands shift from whether to use AI to how to do it without blowing timelines, budgets or reputations.

by Natasha Lee – Feb 6, 2026

Wasserman expands Australia footprint and revamps senior leadership
Agency News

Wasserman expands Australia footprint and revamps senior leadership

The expansion positions Wasserman closer to Australia’s major sporting and cultural institutions, as brands.

by Natasha Lee – Jan 16, 2026

GameLoop bets on the living room as Samsung opens Gaming Hub to social play
News

GameLoop bets on the living room as Samsung opens Gaming Hub to social play

It’s a chance to rethink who gaming is for.

by Natasha Lee – Dec 19, 2025

Samsung signs on as Health Tech Partner for TCS Sydney Marathon
News

Samsung signs on as Health Tech Partner for TCS Sydney Marathon

Samsung Electronics Australia has joined the TCS Sydney Marathon presented by ASICS as a major partner, focusing on sleep and recovery for runners.

by Tom Gosby – Jun 13, 2025

Amplify joins Common Interest to fuel culture-first brand growth
Agencies

Amplify joins Common Interest to fuel culture-first brand growth

Global creative agency takes a stake in the future of popular culture.

by Natasha Lee – Apr 4, 2025

Bunnings takes top spot as the best brand in Australia: YouGov 2025
Brands

Bunnings takes top spot as the best brand in Australia: YouGov 2025

The rankings are based on the Index score from YouGov BrandIndex, which measures overall brand health

by Alisha Buaya – Feb 1, 2025

World's most valuable brands miss out on $3.5 trillion of value creation: Interbrand's Best Global Brands Report
Brands

World's most valuable brands miss out on $3.5 trillion of value creation: Interbrand's Best Global Brands Report

The list revealed a lack of investment in long-term brand strategy has left the Best Global Brands with at least $US3.5T of unrealised value.

by Alisha Buaya – Oct 11, 2024

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