There were two major podcast sessions at last week’s Radio Alive conference in Brisbane.
• PodcastOne managed to entice Pyne into hosting a new podcast series Pyne Time
• The Australian this week launched a new six-part podcast series
• Packer’s Gold is a two-part podcast on the gold bullion stolen from Kerry Packer’s Sydney office.
• Branded podcasts are an effective means of advertising and a powerful addition to the marketing mix,
“The audience had done the maths and knew the baby would be here by then.”
• Seven has dived into the podcast pool with the official Home and Away podcast.
• Plus new podcast series from Amelia Philips, Sandra Sully & Matt Burke
• Keeping the daily morning podcast The Squiz to under 10 minutes has been key to its success
• The new deal with PodcastOne will cover all of Pinstripe’s future podcasts
• Whooshkaa founder Rob Lowenthal is one of a handful of Australians attending the Podcast Movement conference
Plus: Adam Shand’s latest crime, Tom Ballard goes from ABC to Audible, New audio from 10 Speaks with Georgia and Barry
• The Wellness Collective, Seven’s The Lady Vanishes re-opens case
• Seven News has released its second true crime investigation Pendulum.
