PepsiCo
Showing 11 - 20 of 21 results
How sparking a flavourful debate reignited the Twisties brand
Alessia Taddei: 'Partnering with TikTok we saw some of the highest engagement we’ve ever seen on the brand.'
by Alisha Buaya – Feb 14, 2025
Marketers unprepared for GenAI but call It a 'game-changer': Kantar
Colin MacArthur: 'GenAI is not just a tool for efficiency; it's a catalyst for innovation and effectiveness.'
by Alisha Buaya – Jan 30, 2025
Twisties gives fans a taste of luxury with Caviar flavour via VaynerMedia and Mango Communications
Twisties Caviar follows the launch or Twisties Fortune and Spicy Ramen in 2024, and Twisties Donut King and Raspberry in 2023.
by Alisha Buaya – Dec 20, 2024
PepsiCo joins Shift 20 Initiative as an official brand partner
Kyle Faulconer: 'Creating a diverse environment that puts its people first is at the heart of how we operate at PepsiCo, and we look forward to furthering our efforts in this space with Shift 20.'
by Mediaweek Admin – Nov 28, 2024
Doritos XXL launches sci-fi campaign via VaynerMedia, Mango, TRIO
A three-by-six metre mural of a Doritos corn chip crash landing into a building has also been installed.
by Amy Shapiro – Aug 9, 2024
CANNESPRESS Day 4: Kate Cronin, Kate Jhaveri, Mustafa Shamseldin, Rick Astley and Lollicop
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the Palais and on the boardwalk.
by Mediaweek Admin – Jun 22, 2024
Pepsi launches new look in first major work with Special PR
Bryant: "This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”
by Amy Shapiro – Apr 18, 2024
PepsiCo appoints Special PR for Pepsi, Red Rock Deli, and Smith’s
This appointment follows Special securing PepsiCo’s creative and advertising accounts in 2022.
by Amy Shapiro – Mar 12, 2024
Pepsi launches first new visual identity after 14 years
Vandita Pandey: "We have huge plans for 2024 here in Australia."
by Mediaweek Admin – Mar 4, 2024
Special and Pepsi Max poke fun at Coke in new 'Tastes OK' campaign
"This latest campaign helps us reinforce our position as a challenger brand."
by Mediaweek Admin – Feb 5, 2024
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