OMA
Showing 11 - 20 of 112 results
Mediaweek Newsmakers: MOVE 2.0 unshackled
The $20 million measurement tool MOVE 2.0 is live, giving planners power to track audience mobility over formats.
by Duane Hatherly – Mar 20, 2026
JCDecaux: Why the $20m MOVE switch is OOH’s best weapon
Following the March 16 hard switch to the new MOVE currency, JCDecaux shares how the fresh data validates OOH.
by Duane Hatherly – Mar 17, 2026
Out of home levels up: MOVE audience measurement is live
The out of home sector officially launched its highly anticipated MOVE audience measurement tool nationwide.
by Duane Hatherly – Mar 9, 2026
OOH measures all formats nationwide with $20M MOVE launch
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
by Duane Hatherly – Mar 6, 2026
OOH revenue defies soft ad market to hit $1.44 billion in 2025
The broader ad markets may be cooling, but digital panels help the outdoor sector steal share from legacy rivals.
by Duane Hatherly – Feb 26, 2026
OMA backs ‘Fresh veg, deliciously affordable’
Elizabeth McIntyre: 'We have an important role in public conversation.'
by Makayla Muscat – Feb 3, 2026
IMAA Female Leaders of Tomorrow program marks biggest year yet
Sam Buchanan: 'We’re proud of the programme’s contribution to addressing both the gender pay gap and the need for female leaders in Australia’s media industry.'
by Alisha Buaya – Aug 22, 2025
OMA launches new awards season, celebrates local and global OOH wins
Elizabeth McIntyre: 'The launch of this year’s Creative Awards season celebrates not only bold ideas, but how those ideas evolve within our channel.'
by Alisha Buaya – Aug 11, 2025
OMA CEO on why OOH creative cuts through and what's getting in the way
'We are a great director of traffic in terms of where people are going to need that presence and brand awareness to make that sale and pathway to purchase.'
by Alisha Buaya – Jul 28, 2025
OOH ad revenue climbs to $363.6 million in Q2
Elizabeth McIntyre: 'The continued double-digit growth of Out of Home demonstrates the industry’s critical role in today’s media mix.'
by Alisha Buaya – Jul 15, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.