Nielsen
Showing 31 - 40 of 146 results
Nielsen reports surge in tertiary education ad spend and prospective student numbers
Ad spend in higher education sector +25% YOY, Social media dominates ad spend
by Mediaweek Admin – Aug 31, 2023
Nielsen data reveals shifts in Australians' travel choices and the brands spending big to attract tourists
76% of Australians "display a keen interest in visiting new places"
by Mediaweek Admin – Jun 6, 2023
Brands surveyed by Nielsen expect annual marketing budgets to increase in 2023
Nielsen’s Annual Marketing Report: 34% of marketers to allocate 40%-59% of their budgets to CTV
by Talon Editor – Apr 27, 2023
New South Wales election ad spend: Media agency leaders reflect messaging and effectiveness
Max Broer and Sarah Keith shared their thoughts on the major parties ad spend of the NSW election
by Alisha Buaya – Mar 30, 2023
TV ratings error reveals size of the hit Seven took across three months
OzTAM and Nielsen detail audience counting error, and vow ‘nothing similar should happen again’
by Mediaweek Admin – Oct 26, 2022
Nielsen releases its first global ROI report on media plans
• The report identifies gaps in marketers' budgets, channels and media strategies
by Mediaweek Admin – Aug 24, 2022
Nielsen enhances Digital Content Ratings Solution in Australia with Identity System
• Nielsen's enhanced DCR was recently launched in Italy
by Mediaweek Admin – Aug 24, 2022
Nielsen unveils the Biggest Ad Spenders for the first half of 2022
• Clive Palmer’s Group of Companies came in at number six on the list
by Mediaweek Admin – Aug 18, 2022
Dentsu, AANA, Edge Environment and Nielsen ask: How sustainable is your sustainability strategy?
AANA, dentsu, and Edge Environment have collaborated with Nielsen for its first Brand Sustainability Report
by Mediaweek Admin – Jun 1, 2022
Acast partners with Nielsen to release 2022 Sounds Smart Report
• The research surveyed 2,000 Australians aged 18+ who listen to podcasts at least once a month
by Mediaweek Admin – Apr 11, 2022
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