Mindshare
Showing 11 - 20 of 65 results
WPP Media promotes Elliott Eldridge and Laura Fell in strategy shake-up
The pair will lead the advancement of strategic and planning product across Mindshare’s key accounts nationally.
by Natasha Lee – Feb 24, 2026
NAB launches new ‘Your partner for every stage’ campaign
Your partner for every stage is positioned as the start of a multi-year creative and strategic direction for NAB.
by Vihan Mathur – Jan 12, 2026
IKEA launches the ‘Swede As Road Trip’ to celebrate New Zealand debut
It marks the Swedish retailer’s first expansion into a new country since 2021.
by Makayla Muscat – Nov 11, 2025
Media buyers weigh-in on SBS upfront as public broadcaster makes case for culture, community and lower ad loads
Jay Malig, Sue Cant, Clare Zappia, Ori Gold, Rebecca Segalla and Elise Stark shared their thoughts on the biggest selling points of the public broadcaster's presentation.
by Alisha Buaya – Sep 4, 2025
Martha Stewart encourages whole body deodorant in new Rexona campaign
Rexona and Thinkerbell enlist Martha Stewart for the cheeky launch of a whole body deodorant product aimed at all areas beyond the armpits.
by Mediaweek – Jul 29, 2025
Rexona sniffs out new market as it launches whole-body deodorant
Elizabeth Gulliver: 'This campaign highlights how bold and creative media can not only connect with consumers but bring them in on the joke!'
by Alisha Buaya – Jul 15, 2025
Tourism New Zealand and Mindshare connects destination marketing to bookings with Amazon Ads
Willie Pang: 'This campaign exemplifies what’s possible when forward-thinking partners harness the full potential of the Amazon Ads canvas to drive real-world outcomes.'
by Alisha Buaya – Jul 7, 2025
GroupM agencies dominate RECMA report
Aimee Buchanan: 'It is wonderful to see our efforts reflected in the latest RECMA report.'
by Alisha Buaya – Apr 1, 2025
GroupM ranks #1 in the 2024 Australian COMvergence New Business Barometer Report
Aimee Buchanan: 'The COMvergence ranking is testament to the hard work, dedication, and innovative spirit of our teams.'
by Alisha Buaya – Mar 27, 2025
WPP named top company in WARC 2025 Media 100 List for eighth year
Adam Gerhart: 'We’re thrilled to have two of GroupM’s networks in the top three, and two-thirds of the top ten from our global agencies.'
by Alisha Buaya – Mar 19, 2025
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