Mindshare
Showing 21 - 30 of 62 results
Aperol gondola experience returns for third year via Blobfish International
The Aperol Boats activation will run in Melbourne until end of February 2025.
by Alisha Buaya – Jan 20, 2025
Initiative nabs Volvo's media account after 25 years with Mindshare
The Swedish car manufacturer's media spend is approximately $500 million, according to COMvergence.
by Alisha Buaya – Jan 6, 2025
Tess Eastcott joins Mindshare as NAB managing partner
Christian Solomon: 'Our partnership with NAB is one we value immensely, and we’re excited to see how Tess will lead us forward as we continue to evolve and grow together.'
by Mediaweek Admin – Nov 21, 2024
Mindshare nabs Foot Locker's media planning and buying account
Maria Grivas: 'We are excited to bring our Good Growth and Transformation approach to the task of growing Foot Locker in a disrupted marketplace.'
by Mediaweek Admin – Nov 19, 2024
Seven 2025 upfront: Media buyers on network's 'smart strategy' and 'clear focus' in programming and total TV buying for the year ahead
Seven was the last cab off the rank for this year’s Upfront season after a busy few months. The network impressed its stakeholders, advertisers, agencies and brands with the launch date of Phoenix -…
by Alisha Buaya – Nov 18, 2024
Lisa Squillace to lead GroupM Motion Entertainment for Australia and New Zealand
As head of GroupM Motion Entertainment for Australia and New Zealand, she will lead the launch of the business unit, working closely with agencies Mindshare, Wavemaker and EssenceMediacom.
by Alisha Buaya – Oct 30, 2024
GroupM and Mindshare launch Inclusive Influencer tool
Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics whilst also supporting vital creator communities and fostering diverse representation.'
by Alisha Buaya – Oct 17, 2024
Ikea launches 24-hour sleep billboard with 'Australia's worst sleeper' in Sydney Circular Quay
The Ikea Sleep Billboard was developed and executed by Maverick, Havas Host, Mindshare and Mango Communications.
by Alisha Buaya – Oct 2, 2024
Unstereotype Alliance to drive representation at inaugural disability employment summit
Tracey Corbin Matchett: "When brands and their agencies are brave and make even small changes they can drive huge societal impact."
by Alisha Buaya – Sep 4, 2024
Angus & Julia Stone close out Wild Turkey's House of Music 101 via BRING
Paolo Marinoni: "Music 101 has continued to develop into a platform that supports the the artists of tomorrow."
by Talon Editor – Aug 27, 2024
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