Tag
Mike Cook
Showing 1 - 3 of 3 results
Opinion
AI never forgets: your past PR crisis is now permanent training data that's hurting your brand reputation
News Corp Australia's Mike Cook on why LLMs recall every blunder and why a flawless 5-star footprint looks just as suspect to AI as a scandal.
by Mike Cook – Sep 29, 2026
AI
News Australia turns AI search research into marketer playbooks
The Prompt Report debuts with retail, turning two years of AI-search analysis into category advice for marketers.
by Tom Gosby – Sep 14, 2026
Agency & Marketing
News Corp says brand equity matters more than prompts in AI search
News Corp says AI is now the first audience for content as marketers battle for citations, not just clicks.
by Natasha Lee – Jul 19, 2026
The leading media trade publication in Australia.
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