Shahram Ghaffurian: 'We’ve been working with both organisations for quite some time, as we’ve undertaken vigorous reviews of their marketing activity.'
Independent media agency Magic has published a new whitepaper exploring how behavioural psychology can sharpen the precision of media planning and messaging.
Under the partnership, Magic will manage Amazon ads for Swann in Australia, the UK and the US.
McMutrie was the data science chapter lead for ANZ and had a three-year stint at The Lumery, leading its data and analytics function.
“This new, highly experienced team represents a turning point in the next phase of Magic's growth."
"I am confident their combined wealth of experience and innovative approach to mathematic and data-led marketing solutions"
"This is a testament that the right strategies and our future-thinking media methodologies"
Tom Glover steps into the role of head of SEO, as Patrick Robotham joins as head of signal
• Jordan Taylor-Bartels said Powershop could lead the digital marketing space in the energy industry
Our market-by-market breakdown of the happenings in radio in the last week of ratings
Winners and losers of the GfK radio survey 3, 2015
