Magic has been appointed to oversee the paid media responsibilities for fast food chain El Jannah and jewellery retailer Zamels.
The wins follow detailed audits by the independent media agency into each brand’s advertising performance.
For El Jannah, founded in Granville in 1998, operates across NSW, Victoria, and the ACT, the agency reviewed paid social media channels, return on ad spend, customer retention, and business outcomes.
For Zamels, which has more than 40 stores nationwide and a strong online retail presence, the review focused on media efficiency, omnichannel performance, and optimising account structures for future growth.
Both brands selected Magic for its data-led approach and ability to map future marketing strategies based on performance insights.
“From the outset, Magic impressed us with their strategic thinking and fresh perspective. What began as a straightforward review of our paid social media strategy quickly evolved into something far more impactful,” El Jannah’s CMO, Adam Issa said.
“The team demonstrated a deep and unique understanding of performance marketing and a clear ability to challenge the status quo, helping us uncover new ways to drive efficiency and cut through. Magic has since become a trusted partner and an integral part of our broader growth strategy.
“As we continue to expand, we look forward to working closely with the team to unlock smarter, more creative ways to approach media, maximise return on investment, and push the boundaries of what’s possible in channel performance.”
Zamels CEO, Mudit Vora said: “We were looking for a digital media partner with a deep understanding of our platforms and how we could take the business to the next level, and Magic was able to demonstrate the capability and expectations around business goals.
“In Magic, we’ve found an agency partner that not only understands our paid digital media activity on a forensic level, but has provided a roadmap for how we can harness our advertising spend to improve omnichannel sales and overall business growth.”
Magic CEO, Shahram Ghaffurian, said: “We’re excited to welcome both El Jannah and Zamels to the Magic family. We’ve been working with both organisations for quite some time, as we’ve undertaken vigorous reviews of their marketing activity. Both reviews uncovered opportunities for El Jannah and Zamels to get more value out of their paid advertising accounts and strategy, along with opportunities to test and learn.
“Now, our focus is on implementing what we’ve learnt – and we’ve already started to see significant growth. We’ve seen strong early results for Zamels, exceeding targets since the second week of our partnership, while our work with El Jannah has helped determine the true value of its platform media spend, which will become critical in the coming months as it looks to expand its presence nationwide.”
Top image: Shahram Ghaffurian