kantar
Showing 21 - 30 of 44 results
Marketers unprepared for GenAI but call It a 'game-changer': Kantar
Colin MacArthur: 'GenAI is not just a tool for efficiency; it's a catalyst for innovation and effectiveness.'
by Alisha Buaya – Jan 30, 2025
Media Roundup: Michael Miller on Meta, Anthony De Ceglie calls for Govt support, Nine Radio Perth purge, Territory tops Netflix TV chart
JMo dines with John Laws, The Bear's cookbook king, 2SM hiring spree, 7News Queensland promo ruffles feathers.
by Mediaweek Admin – Oct 28, 2024
Foxtel Media integrates Kantar Media viewing data into Mediaocean platform
Kantar Media produced data will be available in SpectraMD as soon as early October.
by Jasper Baumann – Sep 10, 2024
Foxtel Media: New platform helping advertisers justify investment decisions
Growing digital dollars as valuable content is measured accurately.
by James Manning – Sep 3, 2024
Emotive launches campaign for Google starring Aussie icon Sharon Strzelecki
Magda Szubanski: "The fact that Shaz is helping her fellow entre-prenuers… well I think that’s exactly the type of person she is!"
by Amy Shapiro – Jul 2, 2024
CommBank makes Kantar BrandZ Top 100 Most Valuable Global Brands 2024
The bank was the only Aussie brand listed, ranking #82 overall and #14 out of 20 in the financial services category.
by Amy Shapiro – Jun 27, 2024
Hannah Sturrock on ACA Create Space results: 'People need encouragement’
“I’ve looked at a lot of data to try and figure out what was going on, and it's not easy on this one: A 10 point drop in LGBTQ+ inclusion."
by Amy Shapiro – May 22, 2024
Growth Distillery, Ogilvy, and Kantar partner for influence research
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
by Tess Connery – May 6, 2024
Ad-supported streaming plans on the rise as households battle high interest rates
Kayo saw its highest-ever share of new VoD subscribers (10%) following the release of Hubbl.
by Jasper Baumann – Apr 30, 2024
PwC Australia, Kantar, and Glow partner on new sustainability metric for ROI fostering ESG investments
"The more we all speak the same language, the more positive impact can be created for businesses."
by Mediaweek Admin – Feb 8, 2024
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