Initiative
Showing 31 - 40 of 109 results
'Here's to a new era!' Melissa Fein, Chris Colter and Sam Geer start new chapter at Accenture Song
"Such an incredible workplace with remarkable global talent, capabilities and vision."
by Alisha Buaya – Sep 12, 2024
Initiative promotes Emma Greenhalgh to national head of communications design
The move coincides with the imminent departure of Ryan Haeusler in October.
by Amy Shapiro – Aug 8, 2024
LEGO Australia launches space range with a crop circle in regional NSW
Clare Basire: "It then took teams three full days to flatten the crops and create the crop circle."
by Alisha Buaya – Jul 23, 2024
Initiative promotes Megan Davey to head of Melbourne
Her new role with the Mediabrands agency follows the resignation of Sarah James, who has moved to GroupM's EssenceMediacom.
by Alisha Buaya – Jul 12, 2024
Kate O’Loughlin: Food has become a status symbol for quiet luxury brands
"Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis."
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Jun 11, 2024
Media Movers: Fein, Geer, and Colter, Mat Baxter, Natalie Harvey, Jacqui Abbott, Adrián Flores
Mediaweek looks back on May's big moves - and there's plenty of them.
by Alisha Buaya – May 31, 2024
Exclusive: $20m Dulux media account up in the air amid Initiative exits
DuluxGroup chose Mediabrands just days before Fein, Geer, and Colter resigned, Mediaweek can reveal.
by Brittney Rigby – May 29, 2024
'Surprised it’s taken this long': Ferrier and Wright on Fein, Geer, and Colter defection
"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."
by Alisha Buaya – May 17, 2024
Updated: Melissa Fein, Sam Geer, and Chris Colter leave Initiative for Accenture Song
Coad: "Mel, Sam, and Colts are still very much part of Initiative's team and will be working at their usual high-octane and professional pace over the next few weeks/months."
by Brittney Rigby – May 16, 2024
'ALUMNI was such an ambitious idea': How MasterChef challenges traditional sponsorships
Chris Colter: "We appreciate the costs and the orchestration of an idea of this magnitude are second to none but so was the opportunity."
by Jasper Baumann – May 14, 2024
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