IMAA

Nicole Moore: 'The standard of the entries was excellent - so many strategically thoughtful and creative ideas for how to amplify our work.'

by Alisha Buaya – Jul 18, 2025

Sam Buchanan: 'Clearer rules level the playing field.'

by Alisha Buaya – Jul 15, 2025

The IMAA is encouraging independent agencies and the wider media industry to support Aboriginal and Torres Strait Islander-owned businesses throughout NAIDOC Week 2025.

by Tom Gosby – Jul 7, 2025

Jacqui Alley: 'The IMAA’s goal is to create long-term economic opportunity and visibility for the Aboriginal community through storytelling and genuine collaboration.'

by Alisha Buaya – Jun 30, 2025

Teams prepared a pitch for the charity’s paid and earned media, showcasing innovative solutions to amplify the charity brand and its work in helping to solve Australia’s homelessness crisis.

by Alisha Buaya – Jun 26, 2025

Sam Buchanan: 'Our group deals initiative has been one of our greatest achievements as an organisation and continues to raise the bar of the indie sector nationally.'

by Alisha Buaya – Jun 25, 2025

KIIS FM stars to keynote audio-focused event for indie media agencies in Sydney.

by Tom Gosby – Jun 11, 2025

Independent Media Agencies of Australia (IMAA) has announced the 18 agencies participating in its 2025 Pitch-Chella initiative, with teams set to pitch campaigns for national charity Mission Australia.

by Tom Gosby – May 29, 2025

The 2025 IMAA Indie Census shows 77% of Australian indie media agencies expect ad spend to rise or remain steady, with nearly 70% planning new hires.

by Tom Gosby – May 28, 2025

The amendments would severely limit opportunities for local and independent media agencies, and compound already-frustrated government departments.

by Alisha Buaya – May 14, 2025