The Independent Media Agencies of Australia (IMAA) has unveiled the latest group deals for its members, offering savings on a raft of essential industry tools and services – from insurance to optimisation.
The IMAA renegotiated many of its long-standing group deals, along with several new deals, brokered with providers including business optimisation agency, Axela, creative optimisation tool, Creatalytics, media recruitment agency, MAARS and digital talent solutions agency, UGP.
IMAA members will also continue to benefit from major deals secured with national insurance provider, Maple Insurance, in 2023, for reduced premiums on a range of insurance products including professional indemnity, public and product liability, media liability, cyber liability, loss of revenue, office insurance, directors and management liability and business travel, along with its world-first trade credit insurance group deal, announced in 2021, protecting agencies from bad debts.
This year’s 38 IMAA exclusive group deals also include: Analytic Edge – real-time marketing analytics solutions, Criteo – customer acquisition and retention commerce media platform, GfK – radio ratings measurement, Human Kind Collective – HR consultancy, Integral Ad Science – ad verification and contextual targeting, and Roy Morgan – research and insights.
“Independent media agencies today are facing more complexity, compliance requirements and challenges that require increased resilience to realise their goals and ambitions,” Adam Sulway, Maple Insurance & Risk Director, said.
Maple’s exclusive offer for IMAA members, giving them significantly discounted insurance premiums, aims to help indie media agencies meet these challenges with confidence.
“Each IMAA member that Maple has worked with over the years has greatly benefitted from reduced insurance costs and improved insurance and risk protection – we are proud to be continuing our commitment to the nation’s indie sector.”
IMAA CEO, Sam Buchanan, said the IMAA’s group deals program, now in its fourth year, had levelled the playing field for the independent media sector.
“Since 2021, we’ve continued to negotiate exclusive, market-leading deals for our members on critical products and services, all designed to help reduce the running costs of their agencies and allow them to compete more effectively – and it’s working,” he said.
“The latest phase of our group deals continues our commitment to offering significant value to our members across every aspect of their business. Our group deals initiative has been one of our greatest achievements as an organisation and continues to raise the bar of the indie sector nationally,” he added.