IAB
Showing 31 - 40 of 110 results
News websites and apps reach 20.6 million Australians, Ipsos iris data reveals
Politics, tax cuts, wars, and storms drove the biggest news consumption in February.
by Alisha Buaya – Mar 22, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
New research shows true crime podcasts are criminally effective for advertisers
The neuro-state of true crime content is transferred to the advertising placed in it.
by Mediaweek Admin – Feb 29, 2024
IAB Report: Agencies plan to increase their investment in audio
Audience attention and engagement were the key drivers for audio investment.
by Mediaweek Admin – Feb 28, 2024
Online advertising spend reaches $14.7 billion, IAB Australia reports
The report showed total advertising expenditure increased 3.7% year-on-year.
by Mediaweek Admin – Feb 25, 2024
Advertising Debate Club: Will programmatic rule in 2029?
“We're always going to need moments that take your breath away.”
by Talon Editor – Feb 16, 2024
Ipsos iris: News.com.au dominates, as retail websites surge and AI drives growth
Australians time online leapt 3.4% in December as consumers searched for deals
by Mediaweek Admin – Jan 23, 2024
IAB launches foundations of retail media e-learning program
The course was developed to provide the local market with education on the fast-growing retail media sector.
by Mediaweek Admin – Dec 12, 2023
Mediaweek’s A to Z of 2023: I is for Industry Bodies
Leaders from media industry bodies shared their thoughts on 2023 and outlook for the year ahead
by Mediaweek Admin – Dec 7, 2023
IAB Australia announces latest instalment of measurement innovation series
Two additional modules are slated for release in 2024.
by Mediaweek Admin – Dec 7, 2023
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