IAB
Showing 31 - 40 of 111 results
IAB: Programmatic DOOH satisfaction rises but education needed for growth
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
by Jasper Baumann – Apr 4, 2024
News websites and apps reach 20.6 million Australians, Ipsos iris data reveals
Politics, tax cuts, wars, and storms drove the biggest news consumption in February.
by Alisha Buaya – Mar 22, 2024
IAB releases module on Ad Effectiveness Through Continuous Experiments
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
by Alisha Buaya – Mar 13, 2024
New research shows true crime podcasts are criminally effective for advertisers
The neuro-state of true crime content is transferred to the advertising placed in it.
by Mediaweek Admin – Feb 29, 2024
IAB Report: Agencies plan to increase their investment in audio
Audience attention and engagement were the key drivers for audio investment.
by Mediaweek Admin – Feb 28, 2024
Online advertising spend reaches $14.7 billion, IAB Australia reports
The report showed total advertising expenditure increased 3.7% year-on-year.
by Mediaweek Admin – Feb 25, 2024
Advertising Debate Club: Will programmatic rule in 2029?
“We're always going to need moments that take your breath away.”
by Amy Shapiro – Feb 16, 2024
Ipsos iris: News.com.au dominates, as retail websites surge and AI drives growth
Australians time online leapt 3.4% in December as consumers searched for deals
by Mediaweek Admin – Jan 23, 2024
IAB launches foundations of retail media e-learning program
The course was developed to provide the local market with education on the fast-growing retail media sector.
by Mediaweek Admin – Dec 12, 2023
Mediaweek’s A to Z of 2023: I is for Industry Bodies
Leaders from media industry bodies shared their thoughts on 2023 and outlook for the year ahead
by Mediaweek Admin – Dec 7, 2023
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