Gai Le Roy
Showing 21 - 30 of 44 results
Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
by Emma Shepherd – Apr 3, 2025
IAB appoints chair of Executive Technology Council
Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'
by Alisha Buaya – Mar 24, 2025
IAB Report: Podcast advertising poised for growth as agencies boost investment
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
by Mediaweek Admin – Feb 26, 2025
Internet advertising market grows to 11.1% as investment in video advertising strengthens: IAB
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
by Alisha Buaya – Feb 23, 2025
Gai Le Roy on the need to 'do a better job' at demystifying data and privacy for consumers and regulators
'The more we can do to limit breaches, to have privacy-enhancing technology in terms of data, the better it will be for all of us.'
by Alisha Buaya – Feb 20, 2025
IAB Australia board appoints new chair and deputy chair
Key priorities for 2025 include tracking carbon emissions in media, refining the Ipsos iris ratings, preparing for privacy reforms, and guiding AI developments in digital advertising.
by Emma Shepherd – Feb 17, 2025
IAB Australia launches search campaign decision tool to help advertisers optimise performance
Gai Le Roy: 'Even a small improvement can result in significant financial upside for advertisers.'
by Emma Shepherd – Feb 5, 2025
Online ad spend grows 12.1% YoY, boosted by Olympics activity: IAB Australia
Gai LeRoy: 'Search and social continue to experience solid growth, putting the calendar year for the digital ad market on track for low double-digit growth.'
by Mediaweek Admin – Nov 25, 2024
IAB unveils plans for 2025 in annual report
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is more critical than ever.'
by Mediaweek Admin – Nov 20, 2024
IAB confirms Daniel Knapp and Anthony Katsur as keynote speakers for inaugural Leadership Summit
The invitation-only event for the most senior leaders, will provide an opportunity to discuss challenges, debate key issues and identify ways to positively shape the future of the industry.
by Alisha Buaya – Oct 1, 2024
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