Gai Le Roy
Showing 31 - 40 of 44 results
'It has a profound impact on our culture': Industry leaders and academics unveil white paper marking 50 years of advertising education in Australia
Adam Ferrier: 'It's vital that we are constantly studying how it works, getting educated on how to make it better and being curious about its impact.'
by Alisha Buaya – Sep 18, 2024
Ad industry reacts to introduction of Privacy legislation: ‘Strengthens consumer trust’ within the digital economy
Niall Hogan: 'Advertisers must be vigilant in ensuring their data collection and targeting practices are not perceived as invasive.'
by Talon Editor – Sep 13, 2024
Internet ad spend rises 9.7% to reach $15.6 billion: IAB
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
by Alisha Buaya – Sep 1, 2024
Industry agree standards and metrics increasingly important as retail media matures: IAB
Over the last 18 months, 37% of retail media investors spent a significant amount of their media budget in retail media, up from 26% in 2023.
by Talon Editor – Aug 29, 2024
Increase in "juniorisation" of digital advertising and ad tech industry workforce: IAB
Over three-quarters of open positions in the industry target people with one to five years of experience.
by Alisha Buaya – Aug 22, 2024
Cashrewards' Lachlan Brahe appointed chair of IAB Retail Media Council
Founded in 2023, the Council helps set standards, educates, and drives collaboration across the retail media industry.
by Mackenzie Book – Aug 15, 2024
IAB board appoints Vanya Mariani as chair, replacing Matt Rowley
Mariani succeeds Matt Rowley, who stepped down from the board following his departure from Pedestrian.
by Talon Editor – Aug 8, 2024
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Talon Editor – Jul 4, 2024
Total online ad spend reaches $3.74bn in Q1: IAB Australia
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
by Alisha Buaya – Jun 5, 2024
Ipsos iris expands to include audience data from YouTube
The addition of YouTube connected TV audiences is set to launch in Ipsos iris in the second half of 2024.
by Tess Connery – May 27, 2024
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