Kenney joins from her previous role of head of digital partnerships - Amplifi, Dentsu ANZ.
Three new sponsors - GMHBA, Tradie Beer and Jim Beam - have also joined the lineup.
The sponsorship announcement follows Round One at Allegiant Stadium in Las Vegas.
Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS
The group is backed by big players in the space such as YouTube, Samsung Ads, Disney Advertising, and SBS.
This comes after mixed reviews from media agencies leaders about Foxtel Media's new audience measurement system
Foxtel starting own industry org, beginning a ratings panel, launching Hubbl for 92% of Australians
Toby Dewar: "We're taking the lead and raising the standard of practice across the industry"
Oxford Street theatre to Allianz Stadium to former the convict gaol and shipyard in Sydney Harbour
Prizes up for grabs include a Gold Coast property, a Tesla Model Y and SeaFox 268 Commander boat
"I'm excited to be leading a fantastic team of talented people in such an interesting and dynamic time for the industry"
Luxury Escapes airs on Tuesdays at 8:30 pm from August 29
Martin Medcraf: "With the nation’s favourite codes in full swing, Australian audiences are streaming sports in huge numbers"
Martin Medcraf: "These promotions are extremely well deserved and will work to strengthen our Melbourne team"
