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Big brands treating AI as 'corporate Ozempic' poses indie opportunity: Bingemann
Digital

Big brands treating AI as 'corporate Ozempic' poses indie opportunity: Bingemann

"Within our industry there's an anti-AI fear narrative that's been circulating."

by Tess Connery – May 22, 2024

Forethought launches 'game-changing' BrandComms.AI to brief creatives
News

Forethought launches 'game-changing' BrandComms.AI to brief creatives

"It will bypass some folks, it might or might not bypass strategy planners, but that's what we've developed."

by Jasper Baumann – May 8, 2024

Patrick Whitnall: The growth of AI influencers means transparency and authenticity will continue to be important
Opinion

Patrick Whitnall: The growth of AI influencers means transparency and authenticity will continue to be important

"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer and a highly realistic digital avatar."

by Caspar Yuill – May 6, 2024

AI industry survey launches
Industry Education

AI industry survey launches

"AI will transform our working lives, but we still have an opportunity – even a responsibility – to shape and guide these changes."

by Amy Shapiro – May 1, 2024

Jasmin Bedir: What we do in the shadows
Business

Jasmin Bedir: What we do in the shadows

"We will be tracking who is using what form of AI and tools on our projects and our clients’ projects."

by Brad Palmer – Apr 29, 2024

Meta launches virtual assistant for Australian users
News

Meta launches virtual assistant for Australian users

"Australia and New Zealand are some of the first countries outside of the US to get access to Meta AI, and we can’t wait to see how it enhances people’s lives."

by Alisha Buaya – Apr 22, 2024

Roundup: James Warburton’s reign ends, ABC radio drops, Netflix news
News Brands

Roundup: James Warburton’s reign ends, ABC radio drops, Netflix news

Meta's AI tool, Peter van Onselen, streaming wars, I'm a Celeb, Tarantino scraps film, Fall Out, MasterChef.

by Mediaweek Admin – Apr 19, 2024

Jasmin Bedir: Where are the real pilots?
Business

Jasmin Bedir: Where are the real pilots?

Resist the AI conferences: "By all means, buy a ticket ... but don’t expect wisdom for yourself or your staff."

by Mediaweek Admin – Apr 15, 2024

Helen Johnson: Indies must compete against holdcos in AI battle
Features

Helen Johnson: Indies must compete against holdcos in AI battle

Holding companies are spending hundreds of millions on AI. How can Indies keep up, asks Helen Johnson.

by Mediaweek Admin – Apr 11, 2024

Mahlab expands into Singapore, embraces AI-driven future
Agencies

Mahlab expands into Singapore, embraces AI-driven future

This expansion marks a new chapter in the agency's 27-year history.

by Alisha Buaya – Mar 26, 2024

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