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Seven reveals new sponsors and partners after record AFL numbers
Advertising

Seven reveals new sponsors and partners after record AFL numbers

Seven’s announcement follows strong viewership results from the 2025 AFL season.

by Vihan Mathur – Mar 5, 2026

Allianz Australia tells the comeback story of the Matildas' Amy Sayer
Agency News

Allianz Australia tells the comeback story of the Matildas' Amy Sayer

The film, titled ‘Adrift’, follows Sayer’s return to the national team after an ACL injury kept her sidelined for 457 days.

by Vihan Mathur – Mar 2, 2026

Final Siren: Inside the AFL - Prime Video and Box To Box launch a ‘screamer’
Streaming

Final Siren: Inside the AFL - Prime Video and Box To Box launch a ‘screamer’

Prime Video and Box To Box roll out the red carpet to take the AFL global. We speak with the creators of the hit series.

by Duane Hatherly – Feb 27, 2026

Swans swoop as MUFG locks in three-year Premier play
Agencies

Swans swoop as MUFG locks in three-year Premier play

The partnership will be activated across both AFL and AFLW competitions.

by Vihan Mathur – Feb 23, 2026

AFL swings the axe on in-house media
News

AFL swings the axe on in-house media

The AFL has begun a major media restructure, closing its main studio and shifting production to external partners.

by Mediaweek – Nov 28, 2025

SXSW Sydney: Male bonding fuels the traffic highs of SuperCoach
SXSW

SXSW Sydney: Male bonding fuels the traffic highs of SuperCoach

With over 2 million passionate fantasy sports fans playing in Australia, SuperCoach is having an impact on the mental health of its players - in a good way.

by Dan Barrett – Oct 20, 2025

Brian Taylor fronts Visual Domain’s TCL AFL Finals Campaign
Agencies

Brian Taylor fronts Visual Domain’s TCL AFL Finals Campaign

Rafael Mayen: 'This marks the beginning of our partnership with Visual Domain and we look forward to seeing how we continue partnering together.'

by Alisha Buaya – Sep 12, 2025

Kayo Sports secures global sports partnerships in 2026 lineup
News

Kayo Sports secures global sports partnerships in 2026 lineup

Foxtel’s Kayo Sports announced at its Media Upfront that it will remain the home of AFL, NRL, cricket, motorsport, golf, and US sports, backed by new multi-year rights deals.

by Dan Barrett – Sep 11, 2025

Hotel chain wants you to stay where the AFL players stay
Brands

Hotel chain wants you to stay where the AFL players stay

Adrian Williams: 'This campaign taps into a simple insight: footy fans want to feel part of the action - including where they stay.'

by Alisha Buaya – Sep 5, 2025

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