AFL
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AFL and TGI Sport launch agency, Lumen8 Media
From 2025, Lumen8 Media will manage the commercial rights and sales program for AFL match day LED signage at both Marvel Stadium and the MCG.
by Jasper Baumann – Jul 25, 2024
From Fanatic to Mainstream: Navigating the dynamic evolution of sports fandom in Australia
"The evolution of sports fandom in Australia offers brands a unique opportunity to connect with a diverse and passionate audience."
by Biarta Parnham – Jul 17, 2024
Colgate launches 'Game Face' campaign for footy season via VML and Wavemaker
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
by Amy Shapiro – Jul 5, 2024
NRL's Las Vegas matches produce two largest NRL audiences across Foxtel
Just over midway through their respective seasons, four sporting leagues are achieving record season audiences across Foxtel platforms.
by Jasper Baumann – Jun 27, 2024
Roundup: Elon Musk invites advertisers back to X, Extension of AFL Sportsbet deal, Fourth gen Murdoch
Paramount’s failed merger, Kim Williams, Location incentives, Grant Denyer, Bridie O’Donnell
by Mediaweek Admin – Jun 20, 2024
Red Rooster and Four'N Twenty launch collab via Leo Burnett
"Four’N Twenty is famous for its pies, and we are famous for our chicken, and in my book, that makes this the perfect partnership."
by Amy Shapiro – May 15, 2024
Matterworks and AFL team up to tackle mental health education
Matterworks is an official partner of the AFL’s Mental Fitness Charter.
by Jasper Baumann – Apr 9, 2024
Fox Footy and Seven are the key players as all media descend on Adelaide for Gather Round
Why Fox Footy needs a strong FTA partner to showcase AFL to all viewers.
by James Manning – Apr 5, 2024
Sportsbet, Maccas, Sony, Jim Beam: Foxtel Media unveils new and returning sponsors for 2024 AFL season
Three new sponsors - GMHBA, Tradie Beer and Jim Beam - have also joined the lineup.
by Jasper Baumann – Mar 21, 2024
'They’ve already got some brand recognition': Branding the Tasmania Devils AFL team
Nathan Birch: "Tasmania Devils vs Tasmanian Devils – I’m sure the lawyers at Warner will keep a close eye on that.”
by Tess Connery – Mar 19, 2024
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