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The rollout comes with research showing Spotify delivers greater attention, engagement and ROI than social platforms.
Australia is now the sixth-largest video podcast market globally and local creators seeing double-digit growth.
A new Bupa case study highlights how consistent audio strategies can drive measurable business results.
It includes stronger impersonation rules, a new spam filter and industry-standard AI disclosures.
New tools include playlist personalisation, daylists, lyric sharing and instant play, designed to give users more control and discovery options.
Just weeks after new Australian research revealed Spotify and YouTube are overtaking Apple Podcasts, fresh US data shows similar trends.
