The launch campaign is spearheaded by a TVC directed by Paul Middleditch of Plaza Films.
It marks a new phase of growth for the regional media and creative business.
It's the biggest strategic pivot in years.
The new partnership will commence in early 2026.
Russell joins from B-Corp agency Elvis, where she led global strategy for Cadbury, OREO and Huggies.
Simon Lee: 'In a world that’s flooded with flat screen digital experiences, there’s something timelessly engaging about dimensional, mechanical works like these.'
Lisa Sutton Gardner: 'Dom’s appointment is a key step in Enigma’s ongoing evolution; I’m delighted to have her on board.'
Enigma has appointed Clare Yardley as Head of Creative Services. She joins after a decade with BMF Australia.
Aldo Ferretto: 'There’s a bold creative ambition here to produce world-class work for ambitious brands—and that really resonates with me.'
Chiara Bianciardi: 'Enigma demonstrated a clear understanding of our customers, our ambitions, and how to help us grow as we ramp up and...
Lisa Sutton Gardner: 'Simon’s appointment is indicative of the scale of our creative ambition and our commitment to achieving it.'
Lisa Sutton Gardner: 'Being able to promote from within is testament to the talent we have at Enigma and our established and...
Lisa Sutton Gardner: 'Her appointment brings a new level of leadership and brand expertise to the business and our Sydney team.'
Enigma's concept was inspired by the global hit TV show Shark Tank.
