At the 2023 Snap Partner Summit, Snapchat announced new programs that aim to help creators build sustainable businesses and introduced new tools to grow and engage with their audience across Stories and Spotlight.
The new features include:
Monetisation Programs
Snapchat’s Stories revenue share program places ads within creators’ Stories, providing a recurring source of cash payouts so they can reinvest in making great content for our community.
Already, creators in an early pilot of the Stories revenue share program are posting more often to Snapchat. The total time Snapchatters spend watching Stories from these creators in the US has more than doubled year over year.
Now, creators who have at least 50,000 followers, 25 million monthly Snap views, and post at least 10 Stories a month may be eligible to join the Stories revenue share program. Creators can see more details on qualifying criteria and eligible countries on the Creator Hub.
Snapchat’s Spotlight reward program is one of the ways it continues to support its community of creators as they turn content creation into a career. Snapchat is increasing the total rewards available to reward creators for making the top Spotlight Snaps.
Public Stories
Starting today, Snapchatters aged 18 or older will be able to post their own Public Story with a simple tap. Open the camera, create a Snap, and choose to share it with friends or add it to your Public Story, all from the same account.
Snapchat’s new scheduling feature gives creators more control and allows them to post to their Story whenever, wherever. Creators can also save a Snap to their new Public Profile and get access to content performance insights and Story Replies.
Brooke Berry, head of talent development, said: “This will make it even easier to build an audience across Stories and Spotlight, and better understand the type of content that friends and followers enjoy.”
Expanding Creator Content on Snapchat
Snapchat is bringing creator content to new surfaces across Snapchat like Snap Map and are making it easier to discover creators across Stories and Spotlight.
Creators helping the community discover the next “can’t miss” restaurant can expand their reach by simply tagging locations in their Spotlight Snaps. With place tags, their videos will appear on place profiles on the Snap Map, where more than 300 million Snapchatters go each month for local recommendations.
When creators make a Story they love, they can save it to their profile. Snapchatters can now find those best-of moments on the Stories page.
Berry added: “Rick Lox is one creator who has turned up the heat when it comes to place reviews. Rick was able to whip up more than 1.5 billion views over the past year.
“When creators make a Story they love – like an epic trip to Paris or a new puppy surprise- they can save it to their profile.”
More Tools and Features
Snapchat has also launched dozens of new features and updates over the past year to improve the creator experience, with new ones continuing to roll out every few weeks.
Creators can now add a Linktree, the leading link-in-bio platform, to their new Public Profile — this exclusive integration will further drive fans to their content on Snapchat, bringing their audience deeper into their world.
More recently, Snapchat launched Remix so Snapchatters can react to and re-share Spotlight Snaps and enhanced Spotlight Replies to give creators more control over the replies that appear on their videos.
See also: Snapchat research offers a fresh perspective on Australia’s Gen Z community