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From Local to National: How to turn cultural moments like Vivid into long-term brand wins
'It’s a rare moment that draws national attention, drives foot traffic and sparks deep cultural moments - offering brands the chance to show up when Australians are most switched on.'
by Cara McLeod – May 26, 2025
Inside the campaign: How WBD, EssenceMediacom and Special launched a new streaming service in a crowded market
Sasha Mackie, Pippa Berlocher and Lindsey Evans speak to Mediaweek about the teamwork behind bringing the platform to Australian consumers.
by Alisha Buaya – May 26, 2025
Netflix joins OzTAM: a step toward unified video measurement in Australia
The development marks a critical convergence of traditional broadcast and digital video measurement.
by Natasha Lee – May 25, 2025
'Be raw, be open': News Corp's Kelly Healy on women leaders and collaboration
'Lead with authenticity, ask the questions, and never be afraid to say you need help.'
by Natasha Lee – May 25, 2025
'We want more': MasterChef’s Marty Benson says sponsor demand is stronger than ever
'We’ve got as many sponsors now as we’ve ever had, and it just shows the strength of the show'.
by Natasha Lee – May 24, 2025
Snapchat extends partnership Miu Miu with exclusive looks for Bitmoji
This new drop underscores how Bitmoji is becoming a strategic platform for luxury houses to reach a younger, fashion-savvy audience in immersive and innovative ways.
by Alisha Buaya – May 23, 2025
Jack Post's emotional sign off from The Christian O’Connell Show
Christian O'Connell: 'I don’t think it’s the last time you and I [will] work together.'
by Natasha Lee – May 23, 2025
TV Ratings Thursday 22 May 2025: Geelong vs Bulldogs draws big
Thursday Night AFL between Geelong and the Bulldogs delivered Seven a demo win among 16-39s, while Seven News led total viewers nationally.
by Tom Gosby – May 23, 2025
GroupM confirms 'small number' of Australian redundancies as part of global restructure
'Like many businesses, we are continuing to evolve our strategy and structure for the future.'
by Frances Sheen – May 23, 2025
Does Google's new AI video system Veo 3 have a penchant for dad jokes?
And yes, the punchline involves a Shih Tzu.
by Natasha Lee – May 23, 2025
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