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Wrexham AFC brings fanfare to Australia to connect with fans and lager
News

Wrexham AFC brings fanfare to Australia to connect with fans and lager

Ahead of its Sydney FC clash, Wrexham AFC is hosting a fan meet-and-greet at BWS Paddington to celebrate the launch of Wrexham Lager in Australia.

by Tom Gosby – Jul 15, 2025

Why audience quality is the next frontier in media planning
Opinion

Why audience quality is the next frontier in media planning

"It’s not just about how many people you reach, but how you reach them – and who they really are when they encounter your message."

by Michele Levine – Jul 15, 2025

Rexona sniffs out new market as it launches whole-body deodorant
Agencies

Rexona sniffs out new market as it launches whole-body deodorant

Elizabeth Gulliver: 'This campaign highlights how bold and creative media can not only connect with consumers but bring them in on the joke!'

by Alisha Buaya – Jul 15, 2025

First look at HBO Max's new Harry Potter
News

First look at HBO Max's new Harry Potter

HBO Max has revealed the first-look at new Harry Potter actor Dominic McLaughlin in-costume for the new TV series.

by Dan Barrett – Jul 14, 2025

Media Movers: Cindy Rose, Sally Kissane, Adam Ireland and George Savvides
News

Media Movers: Cindy Rose, Sally Kissane, Adam Ireland and George Savvides

Plus: Mitchell Greenway, Phoebe Sloane, Levi Guillory and Carla Dawson.

by Alisha Buaya – Jul 14, 2025

Why Polestar felt its progressive brand has a home with AFLW’s Melbourne Demons
Brands

Why Polestar felt its progressive brand has a home with AFLW’s Melbourne Demons

Laurissa Mirabelli: 'Women’s sport is the right fit for our brand, as we share the same transition.'

by Alisha Buaya – Jul 14, 2025

SCA's Chief Content Officer Dave Cameron to exit company
Radio

SCA's Chief Content Officer Dave Cameron to exit company

SCA will take time to assess the future of the role before commencing a formal recruitment process later this year

by Natasha Lee – Jul 14, 2025

Ogilvy PR named Tourism New Zealand public relations agency
Agencies

Ogilvy PR named Tourism New Zealand public relations agency

James Curtis: 'We’ll be developing work that makes people want to pack their bags, reconnect with the spirit of New Zealand.'

by Alisha Buaya – Jul 14, 2025

Improving purchase intent: With 2.4 billion behaviour transactions per quarter, carsales.com.au turned to AI
Technology

Improving purchase intent: With 2.4 billion behaviour transactions per quarter, carsales.com.au turned to AI

2.4 billion behaviour interactions every quarter are recorded by carsales.com.au. The online car marketplace explains how it used AI to improve use of that data.

by Dan Barrett – Jul 14, 2025

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