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ADMA bolsters AI strategy with new appointment and key survey insights
Andrea Martens: '(Dr Kelly) brings an incredible wealth of experience and a unique combination of industry insight with deep expertise in AI ethics, governance, and human behaviour.'
by Alisha Buaya – Jul 15, 2025

Shoppers want discounts for data – but expect transparency in return
Martin Filz: 'Marketers need to stay on top of these audience behaviours and motivations to think more holistically about what value looks like and where their audiences are making those judgments.'
by Alisha Buaya – Jul 15, 2025

Agencies and brands demand better measurement and transparency in retail media
Lachlan Brahe: 'Moving into its third year, this report demonstrates growth and enthusiasm for retail media whilst reminding us where we, collectively, need to lift our game.'
by Alisha Buaya – Jul 15, 2025

With $15 million in new funding and US ambition, Linkby is on a major growth trajectory
"It's been growing by as much as 100% YOY in recent months."
by Dan Barrett – Jul 15, 2025

OOH ad revenue climbs to $363.6 million in Q2
Elizabeth McIntyre: 'The continued double-digit growth of Out of Home demonstrates the industry’s critical role in today’s media mix.'
by Alisha Buaya – Jul 15, 2025

IMAA backs ACCC push for digital platform reforms
Sam Buchanan: 'Clearer rules level the playing field.'
by Alisha Buaya – Jul 15, 2025

Christa Muller joins Cymbal to lead social and influencer services
Sarah Hall: 'Christa’s appointment brings senior oversight to the organic and influencer space, allowing us to continue scaling with purpose.'
by Alisha Buaya – Jul 15, 2025

Adrenaline Experiences appoints Ryvalmedia to media account
Toni Westlake: 'The Ryvalmedia team is an exceptional partner for my team, proving time and time again that we can trust their expertise and agility on everything.'
by Alisha Buaya – Jul 15, 2025

TV Ratings Tuesday 14 July 2025: Parental Guidance leads entertainment in key demos
Nine’s Parental Guidance topped entertainment for 25-54s and 16-39s, while Have You Been Paying Attention? held strong across both groups.
by Tom Gosby – Jul 15, 2025

Now NZ's biggest OOH company, QMS-backed MediaWorks wins Auckland Transport
Barclay Nettlefold: 'This win is a game changer and re-shapes the way OOH will be planned and bought by advertisers in New Zealand.'
by Alisha Buaya – Jul 15, 2025

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