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Merrick Watts comes clean on Triple M rumours, revealing 'secret deal'
Features

Merrick Watts comes clean on Triple M rumours, revealing 'secret deal'

The moment Watts learned about the deal, he says he was 'jumping out of my skin.'

by Natasha Lee – Aug 27, 2025

Superloop warns against wifi password sharing ahead of a superfast internet future
Agencies

Superloop warns against wifi password sharing ahead of a superfast internet future

Ben Colman: 'What we love about this campaign is that the idea really originated with Superloop customers.'

by Alisha Buaya – Aug 27, 2025

IHAC Evolution Summit 2025 reveals full speaker line-up
Events

IHAC Evolution Summit 2025 reveals full speaker line-up

Canva’s Cat van der Werff and Sportsbet’s Tim Hernadi join a strong roster of speakers for the third annual in-house marketing summit this September in Sydney.

by Mediaweek – Aug 27, 2025

Red Rooster turns up the heat with Hot Honey adult picture book
Agencies

Red Rooster turns up the heat with Hot Honey adult picture book

Michelle Walsh: 'By taking something as unexpected as an adult’s only picture book and bringing it to life with AI illustrations we have delivered a fun, distinctive idea, in record time that will cut through and get noticed.'

by Alisha Buaya – Aug 27, 2025

Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...
Agencies

Telstra avoided fear in cybersecurity campaign, tapped the never-scary... Steve Buscemi...

Alita McMenamin: 'If we just did a security campaign that played into all the tropes of the category, we might get missed. That would be riskier than what we've done. We’ve brought in entertainment and humour to tell that story.'

by Alisha Buaya – Aug 27, 2025

Marketers urged to lead responsibly as AI risks eroding trust of young people
AI

Marketers urged to lead responsibly as AI risks eroding trust of young people

Marketers are often the first to introduce AI to young Australians—but without national oversight, experts warn it could erode trust for a generation.

by Mediaweek – Aug 27, 2025

M+C Saatchi Group names its first CMO for Australia & New Zealand
Agencies

M+C Saatchi Group names its first CMO for Australia & New Zealand

Dani Bassil: 'Anita is part coach, part growth strategist, part client connector, her role will be entirely centred around strategic growth for M+C.'

by Alisha Buaya – Aug 27, 2025

How choice framing will reshape marketing strategy
Opinion

How choice framing will reshape marketing strategy

'Choice framing provides marketers with a deeper understanding of what drives choice and the nature of the relationship they can build between the buyer and the brand.'

by Lyndall Spooner – Aug 27, 2025

The Daily Aus offers real-time transparency on its business with newsletter & podcast series
Publishing

The Daily Aus offers real-time transparency on its business with newsletter & podcast series

Tasman Page: 'Partnering with TDA is about showing the next generation of leaders that faster, smarter ways of building are possible – and that with the right tools, ambition turns into momentum.'

by Alisha Buaya – Aug 27, 2025

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