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Monopoly at McDonald’s goes app-only in 2025 with W+K Creative
Mary Vrancic: 'This year’s Monopoly at Macca’s is more than just a game — it’s a fully reimagined experience designed to surprise, delight, and reward our customers every time they play.'
by Alisha Buaya – Sep 3, 2025
Can live ideas cut through culture wars? Thinkable thinks so
The platform positions itself as a counter to rising cultural polarisation, offering audiences evidence-driven conversation over outrage.
by Natasha Lee – Sep 3, 2025
Stan’s Revealed uncovers the harrowing battle to bring Malka Leifer to trial
Dassi, Elly and Nicole said: 'We agreed to this film, unfiltered and unguarded, because WE believe truth demands change.'
by Natasha Lee – Sep 3, 2025
Former Omnicom CEO Peter Horgan makes the leap to JOY
Simon Rush: 'We couldn't think of a better person to lead our ambitious growth plans than Horgs.'
by Alisha Buaya – Sep 3, 2025
Why cultural fluency is the superpower marketers need to win attention
Colleen Ryan: 'To become culturally fluent, you have to be constantly observing how that process is influencing how the trends are likely to turn up locally.'
by Alisha Buaya – Sep 3, 2025
Media Roundup: ABC faces Lattouf penalty, Disney pays YouTube price, Hugh Marks unplugged, Nestle romance meltdown, and OpenAI adds teen alerts
See the top industry stories trending today.
by Natasha Lee – Sep 3, 2025
Snapchat supports marketers with launch of App Power Pack
Ryan Ferguson: 'The App Power Pack delivers a suite of solutions, from improved bidding to engaging new ad experiences like Sponsored Snaps.'
by Alisha Buaya – Sep 2, 2025
Horror icons M3gan, Chucky, and Freddy Fazbear deliver Fanta a spine-tingling sensation
Martyn Ferguson: 'This limited-edition release gives Aussie horror lovers a great way to embrace their favourite infamous characters this Halloween with cans that are as bold and unforgettable as the icons themselves.'
by Alisha Buaya – Sep 2, 2025
Mortgage Choice broker value front and centre of new campaign, by way of Brand+Story
Chris Reeves: 'We are leaning into our greatest asset with the choice to hero the people behind the loan, with authentic voices from our network of brokers at the heart of our new TVC.'
by Alisha Buaya – Sep 2, 2025
Blue Bateau launches Growth Architecture to future-proof agencies
Deanne Constantine: 'The future of creativity isn’t about replacing humans. It’s about amplifying human creativity with technology - and ensuring the right people are in place to make it thrive.'
by Alisha Buaya – Sep 2, 2025
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