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"Skipping those calculations can come back to bite you" - The marketing equation that cost us $300,000
Opinion

"Skipping those calculations can come back to bite you" - The marketing equation that cost us $300,000

Evgenii Kuznetsov's team miscalculated a budget and struggled with client communication - it cost the company $300k.

by Evgenii KuznetsovOct 7, 2025

Vance Joy returns to Nova's Red Room for exclusive Sydney show
Radio

Vance Joy returns to Nova's Red Room for exclusive Sydney show

The intimate gig will seat just 150 fans.

by Natasha LeeOct 7, 2025

Assembled Media wins Penfolds account
Agency News

Assembled Media wins Penfolds account

Gareth Nicholls: 'Penfolds is built on the power of blending craft, innovation, and legacy to create something truly memorable.'

by Natasha LeeOct 7, 2025

TBWA opens the door to new talent with refreshed FRESHIES program
Agencies

TBWA opens the door to new talent with refreshed FRESHIES program

The program continues to champion curiosity, creativity, and disruption as key pathways into the advertising industry.

by Natasha LeeOct 7, 2025

From static to smart: The role of AI in the next era of DOOH
Opinion

From static to smart: The role of AI in the next era of DOOH

'Weather-triggered ads on cold mornings or live sports updates are great examples of how contextual relevance drives impact.'

by Matthew BushbyOct 6, 2025

ACM Agri strengthens sales leadership with new hires
News

ACM Agri strengthens sales leadership with new hires

ACM Agri has appointed three senior sales leaders and launched a new out-of-home platform to boost its advertiser offering across Australia’s agricultural sector.

by MediaweekOct 3, 2025

From Pikachu going to war to Wednesday Addams lunching with the Family Guy, OpenAI's generative AI video platform Sora is a copyright nightmare
Technology

From Pikachu going to war to Wednesday Addams lunching with the Family Guy, OpenAI's generative AI video platform Sora is a copyright nightmare

Copyright violations are rife on OpenAI's AI video generation platform Sora with users having a great time with beloved characters.

by Dan BarrettOct 3, 2025

Why Adam Ferrier thinks Trump's Tylenol-autism claims could boost sales
Brands

Why Adam Ferrier thinks Trump's Tylenol-autism claims could boost sales

'Saliency tends to trump brand meaning'.

by Natasha LeeOct 3, 2025

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