News Corp Australia has been recognised at the 2025 International News Media Association (INMA) Global Media Awards, winning the Best New Video Product or Feature (Regional) category for While I Was Sleeping, a documentary produced by The Advertiser.
The documentary recounts Advertiser journalist Ben Hyde’s survival following a high-speed crash caused by a drug-affected driver.
In conjunction, The Advertiser launched the “Arrive Alive” road safety campaign in 2024, publishing 41 stories over three months and attracting more than 1.5 million views.
Michael Miller, Executive Chairman of News Corp Australasia, praised Hyde’s efforts, stating: “The Advertiser has played a major role in advocating for road safety in South Australia, and there was no more powerful message than Ben’s personal story in ‘While I Was Sleeping’. It acted as a catalyst to transform personal loss into a community-wide conversation.”
Michael Miller, News Corp Australasia Executive Chairman
News Corp Australia also secured several additional honours:
Second Place, Best Brand Awareness Campaign (National) – Welcome to the Contest of Ideas, The Australian
Second Place, Best Public Relations or Community Service Campaign (National) – About Bloody Time, news.com.au
Third Place, Best Public Relations or Community Service Campaign (Regional) – The Courier-Mail and NRMA Insurance Help Our Highway
Third Place, Best New Audio/Voice Product or Feature (National) – Bronwyn, The Australian
Third Place, Best Initiative to Grow Subscriptions (National) – News Pass Registration Strategy
Honourable Mention, Best New Video Product or Feature (National) – Bronwyn, The Australian
The 2025 INMA awards attracted 839 entries from 286 news brands across 49 countries.