TV networks spend record $1.67 bn on local content
The cost of sports rights continues to increase, up 17%. There was also a record investment of $413 million in news programs.
by Jasper Baumann – May 17, 2024
GIO and Ogilvy launch brand platform, Protect Precious
Mim Haysom: "In some instances, things not worth a huge amount of money can still be incredibly precious to people."
by Amy Shapiro – May 17, 2024
Walkley Foundation cuts ties with Ampol: 'No tangible benefit to humanity'
The current Ampol sponsorship will end in October.
by Tess Connery – May 17, 2024
Pregnancy, cockatoo gun violence, more girl maths: Ad Standards May rulings
ME Bank’s girl maths ad, City Fertility Centre's radio ad, and Metroll Darwin all faced the gavel.
by Amy Shapiro – May 17, 2024
'Do you take measurement into your own hands?' Kinesso on third-party cookie deprecation
"Contextual solutions or relying on publishers first party consumer data and broader data partnerships will also likely be more adopted at scale as cookie signals decrease."
by Jasper Baumann – May 17, 2024
Rest Super edits scream in ad as Gruen calls it 'a hot mess'
Rest confirmed the edit to Mediaweek, while Todd Sampson said "the scream is the best part ... the strategy makes absolutely no sense."
by Amy Shapiro – May 17, 2024
Why Paramount+'s Top Gear Australia isn't premiering on 10
"Paramount+ delivered a production value that arguably a local version might not quite have matched." Plus: The hosts talk to Mediaweek.
by Jasper Baumann – May 17, 2024
TV Report 16 May 2024: NSW Sky Blues win Women's State of Origin Game I
The Project spoke to Kate Langbroek and Nath Valvo.
by Jasper Baumann – May 17, 2024
Mercado on TV: Netflix the home of hits in 2024 – latest must-watch is A Man in Full
Other Netflix recent hits include Boy Swallows Universe, Baby Reindeer, Ripley, Scoop, The Gentlemen, and Fool Me Once.
by Andrew Mercado – May 17, 2024
Roundup: OpenAI inks deal with Reddit, New Billie Eilish album, Lachlan Murdoch returns home
Michael Cohen’s testimony, Fico shooting, TV’s news bosses, NFL’s Netflix Christmas
by Mediaweek Admin – May 17, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.