Chris Freel: Christmas in July is a marketing wake-up call ahead of the real festive spending frenzy
"In recent years, the last quarter has become a high-stakes game for marketers."
by Melanie Williams – Jul 11, 2024
'A pivotal moment in our industry's history': Andie Potter on the 'transformative forces' in the ad tech space
Plus: Celebrating her team's achievements and what the industry can expect next.
by Alisha Buaya – Jul 11, 2024
Nova's Brendan Taylor on survey four and 'quite emotional' result for Jase & Lauren
"Jase & Lauren have a 9.6 share – for Nova, to see those results in breakfast, you have to go back as far as 2017."
by Tess Connery – Jul 11, 2024
The Australian unveils new leadership team led by Nicholas Gray and Michelle Gunn
Sophie Raptis has been appointed general manager, Commercial for The Australian and Prestige Titles.
by Jasper Baumann – Jul 11, 2024
Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
by Jasper Baumann – Jul 11, 2024
Podcast Week: Defending Democracy, Ngiyang, The Missing $49 Million
Two Good Sports, Backstage
by Mediaweek Admin – Jul 11, 2024
Ubank unveils 'Cheap Ad, for a Great Rate' campaign via in-house studio
"The contrast of a market leading rate in poorly scribbled crayon really works to focus on what matters most to our customers."
by Amy Shapiro – Jul 11, 2024
Allianz and Eleven launch 'Go Australiaahhh' in-stadium to inspire young Aussie athletes
"We’re proud to use this moment to cheer on the next generation of elite athletes and local sporting legends."
by Amy Shapiro – Jul 11, 2024
Roundup: News Corp job cuts, NBA broadcast deal, JoJo Siwa
Streaming privacy concerns, CNN job cuts and new subscription, Prince Harry's latest show, Costner’s 'Horizon' canceled
by Mediaweek Admin – Jul 11, 2024
303 MullenLowe, Mediahub, and Carat launch vaccine awareness campaign, 'Don't Assume You're Immune'
"This campaign demonstrates the power of collaboration for the public good."
by Amy Shapiro – Jul 11, 2024
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