Quantcast appoints Matthew Chan as Head of Sales in Hong Kong

Quantcast has appointed former Yahoo advertising executive Matthew Chan as Head of Sales in Hong Kong.

Chan will grow Quantcast’s Hong Kong business, working with agencies, brands and partners. That includes selling Q+, the company’s recently launched AI-driven, goal-based advertising product.

He has more than 15 years’ experience in digital advertising across Greater China, covering business strategy, data analytics and sales operations.

Chan joins from Yahoo, where he spent nearly two decades in senior sales roles, most recently as Head of Advertising Business for Taiwan, Hong Kong and China. He led commercial and operational functions across those markets.

He also oversaw Yahoo’s China outbound business, growing its programmatic buying through agency and advertiser partnerships. He led a first-in-market programmatic digital out-of-home campaign, which was recognised by IAB Hong Kong.

Chan was an Executive Committee member of IAB Hong Kong from 2022 to 2024. He has also worked at Verizon Media and FedEx.

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Paul Sigaloff, Quantcast Vice President of APAC, said: “Matthew brings incredible expertise in programmatic advertising, commercial strategy and agency partnerships to Quantcast, making him well-placed to lead our Hong Kong sales team.

“Matthew’s commercial strengths in programmatic growth and partnership development will be critical as we continue to expand our footprint in the Chinese market.

“He has a proven track record for reshaping businesses for long-term growth, helping to develop new revenue streams and partnership models. His strong reputation as a sales leader makes him a valuable addition to the team as we continue to drive growth, strengthen agency relationships and deliver greater value to our clients across the region.”

Chan said of his new role: “I’m thrilled to be joining Quantcast at such a pivotal time for the digital advertising industry. Hong Kong is a dynamic and highly competitive market, and I look forward to working with the team to build on Quantcast’s momentum, strengthen our agency partnerships and unlock new opportunities for growth.

“I’m particularly excited to bring my experience across Hong Kong and China to the role, helping brands and agencies harness the power of programmatic advertising, data and AI to drive better outcomes for their businesses.”