Kayo Sports will stream 16 matches from the Victorian Football League across the opening 13 rounds of the Smithy’s VFL season.
Under the new agreement, at least one match per round will be shown during the home-and-away season, with live finals coverage also included.
More VFL on screen
Several VFL matches will be scheduled as curtain-raisers to AFL games, allowing viewers to watch state-league and AFL fixtures back-to-back on the platform.
The coverage will also be available on Foxtel and internationally through Watch AFL.
Image: Kayo Sports
Adam Howarth, Executive Director – Commercial, Sport at Foxtel Group, said the move reflects broader investment in the sport.
“As partners in the continued growth of Australian sport, Foxtel Group invests more than $1 billion each year in sports rights and production to bring fans closer to the games they love while helping to driving greater participation at grassroots levels.
“Adding VFL coverage to our extensive AFL and AFLW line-up on Kayo SPORTS and FOXTEL supports the talent and pathways that underpin Australian football. The VFL plays a vital role in the AFL ecosystem and the expansion of our partnership with the AFL to include VFL will help increase visibility for the competition while strengthening the development layers that keep the game thriving.”
AFL says deal boosts competition exposure
Image: Kayo Sports
Matthew Chun, Executive General Manager of Finance, Broadcast and Infrastructure at the Australian Football League, said the agreement broadens the league’s national reach.
“We are thrilled to be expanding the broadcast coverage of the Smithy’s VFL. This a wonderful result and will bolster the exposure of the competition right across the country.
“The new broadcast deal demonstrates our ongoing commitment to providing football fans with high-quality and accessible coverage and we look forward to working with Kayo SPORTS and our other broadcast partners, to deliver an exciting product for all viewers.”
Coverage begins later this month
The first match under the deal will air on 21 March, when Richmond Football Club’s VFL side takes on Southport Sharks at 10am AEDT.
The VFL joins the broader Fox Footy offering, where every AFL home-and-away game remains available live, ad-break free during play and in 4K on Kayo and Foxtel
Top Image: Kayo Sports