Tim Barrett: 'We needed a way to grab people’s attention where it matters most - literally in their bathrooms.'
The campaign depicts a range of ordinary Australians going about their daily lives, busy with work and family.
"It’s not often you get to communicate a message that’s serious but also so awkward, it’s tailor-made for comedy."
"We knew we’d never replace the first coffee of the day for Australians and our Kiwi friends. That’s too sacred."
