Claxon announces acquisition of Growe Media

Claxon - Victoria Budge and Daniel Willis

The move will enhances Claxon’s offline media capabilities and provides a dedicated presence for its Sydney clients

Claxon has announced it has acquired Sydney media agency, Growe Media, in a strategic move solidifies Claxon’s position as a leading independent agency.

Claxon is an integrated, independent growth agency with clients such as Binance, CarExpert, Accor Hotels, Euka, and has offices on the Gold Coast, Brisbane and Melbourne.

Growe Media is a specialist offline media agency with clients such as Dymocks and Stella Insurance. The move will further enhance Claxon’s offline media capabilities and provides a dedicated presence for its Sydney clients.

Sam Buchanan, IMAA CEO, said: “We see this new, larger agency as a great reflection of the strength of the independent sector, with a coming together of complementary skills and experience to build something bigger.

“We are excited to see the innovative and impactful work that will come from Claxon as it expands its footprint and growth ambitions.”


The acquisition will see Growe Media rebrand to Claxon and founder and managing director, Victoria Budge, remain as Claxon Sydney’s managing partner, retaining an ownership stake in the agency.
Budge said of the acquisition: “Since founding Growe Media in 2019 we’ve been committed to delivering exceptional outcomes for our clients across offline media.
“We now have the opportunity to take things to the next level as being part of Claxon enables us to deliver a complete solution for our clients. Claxon has a ‘people first’ culture which was important to us, and the team and I are very much looking forward to the exciting journey ahead.”
Daniel Willis
, Claxon chairman and CEO, said: “As we go through a period of our own accelerated growth it’s great to be able to do deals like this, that further enhance our service offering and geographical footprint, resulting in better outcomes for both Claxon and Growe Media clients.
“Vic has built a fantastic business and I know that she’s the right person to lead our continued growth in the Sydney market.”

Top image: Victoria Budge and Daniel Willis

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