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Melbourne Social Co.'s Shelley Friesen: Is Instagram Dead? Dissecting the Shift Away from Meta to TikTok
Many are growing weary of the ‘highlight reel’ effect Instagram is known for.
by Josh Gurgiel – Nov 6, 2024
Jack Nimble, Eleven PR and Poem Group among nine agencies joining AiMCO
Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead the influencer marketing sector nationally and provide up-to-date insights and education for our partners.'
by Alisha Buaya – Oct 31, 2024
TikTok unveils nominees of 2024 awards and reveals special guest
The awards will be hosted by Robert Irwin, and feature a performance by international guest JoJo Siwa.
by Alisha Buaya – Oct 23, 2024
SXSW Blog Day 1: Sessions with Canva’s Melanie Perkins and Meta AI guru Manohar Paluri
Canva’s rapid global scaling is founded on its guiding principle of listening to customer feedback.
by Jonathan Henshaw – Oct 15, 2024
DoubleVerify expands pre-screen content controls on Facebook and Instagram
Mark Zagorski: 'It's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run.'
by Alisha Buaya – Oct 11, 2024
Meta speaks out about safe and age appropriate experiences for teens across its platforms
'Ensuring that young people receive age-appropriate experiences is a responsibility we take seriously.'
by Mediaweek Admin – Oct 11, 2024
'Salesforce for influencers': Fabulate tackles brand safely using video-led AI tools as it launches SparQ
Ben Gunn: "We believe this will be a game changer for brands wanting to work in the influencer space."
by Alisha Buaya – Oct 8, 2024
'I'm excited to celebrate Aussie creators and businesses': Robert Irwin set to host 2024 TikTok Awards presented by CeraVe
'I’m excited to celebrate Aussie creators and businesses who are leading the charge on TikTok, all while having some serious fun on stage.'
by Alisha Buaya – Sep 18, 2024
Meta reveals Instagram Teen Accounts: ‘Protections for teens, peace of mind for parents’
Changes start today in US, but Australian teens will be moved into Teen Accounts within 60 days.
by Mediaweek Admin – Sep 18, 2024
Stories, spotlight, studio tools and specs: Snapchat unveils new offerings and updates at 2024 Partner Summit
Evan Spiegel: "We feel incredibly fortunate to serve over 850 million Snapchatters around the world, including the 100 million who have joined us since our last Partner Summit."
by Alisha Buaya – Sep 17, 2024
Koala and Klook join Australian Influencer Marketing Council (AiMCO)
Patrick Whitnall: "They understand the power of the influencer sector on both brand perception and revenue."
by Alisha Buaya – Aug 29, 2024
'We are tearing up the rule book and engaging new audiences': IPC's Craig Spence on winning global fans through TikTok ahead of the Paris Paralympics
Plus: Shift 20 Initiative's Priya Addams Williams and the creator behind the clips, TikTok Tony.
by Alisha Buaya – Aug 26, 2024
Jack Nimble unveils collaborative influencer service for brands: Nimble Creators
"It’s a bespoke model, which ultimately leads to better social content for both the creator and the brand."
by Amy Shapiro – Aug 14, 2024
'Now it is war': Elon Musk's X sues major companies over advertiser boycott
"The illegal behavior of these organizations and their executives cost X billions of dollars."
by Tess Connery – Aug 7, 2024
AiMCO webinar to canvas impact of social media on body image
Patrick Whitnall: "The power of content creators and influencers cannot be underestimated, particularly among young people."
by Alisha Buaya – Aug 5, 2024
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