Vinyl Media, has unveiled a series of key senior promotions and structural changes designed to strengthen commercial alignment and operational efficiency heading into the final quarter of 2025.
The restructure of the group, who own Mediaweek, sees Batoul Peters appointed Chief Business Officer, following her successful role in scaling the group’s commercial division.
Peters will oversee business and commercial operations across the publisher’s mastheads, which include Rolling Stone AU/NZ, Variety Australia, Concrete Playground, The Music Network, and Refinery29.
She will work closely with Jack Castles, who has been promoted to Head of Commercial Partnerships, ANZ, tasked with shaping commercial strategy and brand partnerships across the network.
On the content side, Vinyl Media has elevated Neil Griffiths to Editor-in-Chief, Vinyl Media & Rolling Stone AU/NZ.
Neil Griffiths.
In this newly-created role, Griffiths will lead content strategy across all owned and operated mastheads in the Vinyl Media group, shaping editorial direction, brand voice, and audience engagement, while continuing to oversee Rolling Stone AU/NZ.
Sarah Chapman, currently General Manager of Mediaweek, has been promoted to Head of Editorial Operations, where she will have full responsibility for all editorial consistency, streamlining workflows and strengthening collaboration across every team in the group.
Sarah Chapman.
These appointments, and several others within the business, follow strong audience growth, with Vinyl Media scaling its multi-platform audience in 2025 from 34.5 million views in February to 115 million views in July.
Vinyl Media and Group CEO Josh Simons said the changes come at a critical time for the business.
“The first half of this year saw our investment in publishing pay off, with multi-platform views up almost 250 per cent,” he said.
“With this inventory secured and growing, the next phase will be about increasing our content output and scaling our revenue streams. We look forward to expanding on this alongside the imminent launch of our AI strategy.”
Peters added that the restructure reflects the business’ focus heading into the busiest period of the year:
“This is about sharpening focus ahead of the Christmas sprint and ensuring we have the right people in the right roles to deliver strong outcomes for our brand partners and audiences,” she said.
Each of these team members has demonstrated the initiative, creativity, and rigour we need for this next phase.”
The restructure comes after a record-breaking year of commercial growth for Vinyl Media, including the relaunch of Refinery29 Australia, the 2025 Rolling Stone Awards, and multi-channel partnerships with leading brands.
Parent company Vinyl Group reported FY25 revenue growth of 190% to $14.4 million, driven by a three-fold increase in Vinyl Media revenue following four acquisitions, as well as strong organic growth across its technology platform division.