Outdoor
Latest stories
Wildstone makes two appointments as part of Australian expansion
Wildstone announced its entry into Australia’s OOH market in May.
by Tess Connery – Aug 6, 2024
QMS launches 3DOOH full motion campaign for Four’N Twenty
A 3D hand reaches from within the billboard, grabs a Four’N Twenty pie, and takes a bite.
by Tess Connery – Aug 5, 2024
Interactive bus shelter invites commuters to look through Thank God You're Here door
The bespoke bus shelter takeover will be on display at Bondi Junction until 25 August.
by Tess Connery – Aug 2, 2024
oOh!media locks in long term Melbourne Metro Tunnel contract
The Metro Tunnel is set to open in 2025.
by Tess Connery – Jul 31, 2024
Revolution360 promotes Josh Fitzgerald to general manager
"I’m excited to evolve our product, expand into new territories, and drive efficiencies."
by Tess Connery – Jul 30, 2024
Nike and QMS launch Matildas 3DOOH in first use of Emporium screen
Nike is "the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in Australia."
by Amy Shapiro – Jul 26, 2024
Woolworths joins QMS as Paris 2024 Olympic and Paralympic partner
Woolworths joins Allianz, Stan, Toyota Australia and Patties Food Group as partners in the DOOH network.
by Jasper Baumann – Jul 18, 2024
When less is more: Brent Smart on Telstra's latest OOH and why 'simplicity is key'
“Rather than adding more information, we challenge ourselves to reduce and strip it back. It leads to work that is visually striking and confident, like this.”
by Amy Shapiro – Jul 16, 2024
Chris Freel: Christmas in July is a marketing wake-up call ahead of the real festive spending frenzy
"In recent years, the last quarter has become a high-stakes game for marketers."
by Melanie Williams – Jul 11, 2024
QMS and Vicinity Centres expand partnership, adding two sites to Emporium Melbourne network
"Once installed in the coming weeks, the new screen at Emporium’s Swanston Street will rank among the most exciting external digital screens in Australia."
by Alisha Buaya – Jul 10, 2024
OOH advertising a key driver of ROI combined with TV and digital
"OOH is a cost-effective channel for building reach among mass audiences and provides a platform for performance media to drive synergy."
by Alisha Buaya – Jul 4, 2024
From Sydney to Paris: QMS' Tim Murphy on the resilience of out of home
Plus: Tender wins "set the business up to really shift market share going to 2025."
by Tess Connery – Jul 3, 2024
VMO secures advertising rights to Mall 88 and unveils The Halo
The Halo is the longest digital curved retail screen in the southern hemisphere, measuring 40 metres in length.
by Alisha Buaya – Jul 2, 2024
oOh!media expands Melbourne portfolio with addition of West Gate Freeway
The location sees upwards of 200,000 vehicles daily.
by Alisha Buaya – Jul 1, 2024
Ben Swaik and Alice Aram join Vistar Media as it launches Melbourne office
"With Ben and Alice on board, we are extremely excited to continue providing our clients in Melbourne with the highest level of service and support across their OOH campaigns."
by Alisha Buaya – Jun 28, 2024
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