Outdoor
Latest stories
QMS and Vicinity Centres expand partnership, adding two sites to Emporium Melbourne network
"Once installed in the coming weeks, the new screen at Emporium’s Swanston Street will rank among the most exciting external digital screens in Australia."
by Alisha Buaya – Jul 10, 2024
OOH advertising a key driver of ROI combined with TV and digital
"OOH is a cost-effective channel for building reach among mass audiences and provides a platform for performance media to drive synergy."
by Alisha Buaya – Jul 4, 2024
From Sydney to Paris: QMS' Tim Murphy on the resilience of out of home
Plus: Tender wins "set the business up to really shift market share going to 2025."
by Tess Connery – Jul 3, 2024
VMO secures advertising rights to Mall 88 and unveils The Halo
The Halo is the longest digital curved retail screen in the southern hemisphere, measuring 40 metres in length.
by Alisha Buaya – Jul 2, 2024
oOh!media expands Melbourne portfolio with addition of West Gate Freeway
The location sees upwards of 200,000 vehicles daily.
by Alisha Buaya – Jul 1, 2024
Ben Swaik and Alice Aram join Vistar Media as it launches Melbourne office
"With Ben and Alice on board, we are extremely excited to continue providing our clients in Melbourne with the highest level of service and support across their OOH campaigns."
by Alisha Buaya – Jun 28, 2024
I.M.A and the Motor Traders' Association NSW team up to launch awareness campaign
"This highly targeted messaging and media spend approach is all about building the appeal and attractiveness of a career in automotive."
by Alisha Buaya – Jun 26, 2024
Airtasker joins forces with oOh!media in $6m media partnership
The terms of the partnership provide Airtasker with $6m in oOh!media inventory in exchange for a 2-year $5m convertible note with a 5.8% coupon rate.
by Jasper Baumann – Jun 26, 2024
JCDecaux secures contract for Melbourne’s Southern Cross Station
The new contract will see the OOH company put in charge of full digitisation for all station assets.
by Tess Connery – Jun 20, 2024
CANNESPRESS Day 1: Nick Law, Chrissy Teigen, Droga on research being worse than AI
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the Palais and on the boardwalk.
by Mediaweek Admin – Jun 19, 2024
Binge, Mindshare, POLY 'burn' billboard to launch House of the Dragon
A dragon breathes fire on the billboard, with the creative changing to appear scorched.
by Alisha Buaya – Jun 18, 2024
The Spec Sheet launches OOH campaign with an error on the big screen
The campaign shows the DOOH ad dispatched in the wrong size to make a point of the problem.
by Alisha Buaya – Jun 12, 2024
QMS expands portfolio after winning Vicinity Centres tender
The appointment covers two shopping centre locations in Melbourne’s eastern suburbs as well as QMS’ first digital billboard in Tasmania.
by Tess Connery – Jun 12, 2024
Veridooh and Hivestack launch global partnership in 'watershed moment for OOH'
"Bringing the two together will increase confidence in the medium, in turn generating greater investment into programmatic DOOH."
by Alisha Buaya – Jun 11, 2024
oOh!media takes home sustainability gong at World OOH Awards
oOh! won the award for its collaboration with GALE Pacific to develop the sustainable material, Ecobanner.
by Tess Connery – Jun 11, 2024
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