Outdoor
Latest stories
I.M.A and the Motor Traders' Association NSW team up to launch awareness campaign
"This highly targeted messaging and media spend approach is all about building the appeal and attractiveness of a career in automotive."
by Alisha Buaya – Jun 26, 2024
Airtasker joins forces with oOh!media in $6m media partnership
The terms of the partnership provide Airtasker with $6m in oOh!media inventory in exchange for a 2-year $5m convertible note with a 5.8% coupon rate.
by Jasper Baumann – Jun 26, 2024
JCDecaux secures contract for Melbourne’s Southern Cross Station
The new contract will see the OOH company put in charge of full digitisation for all station assets.
by Tess Connery – Jun 20, 2024
CANNESPRESS Day 1: Nick Law, Chrissy Teigen, Droga on research being worse than AI
SKMG's CANNESPRESS will package up the best and worst of Cannes, the team's picks and recs, and what they've overheard at the Palais and on the boardwalk.
by Mediaweek Admin – Jun 19, 2024
Binge, Mindshare, POLY 'burn' billboard to launch House of the Dragon
A dragon breathes fire on the billboard, with the creative changing to appear scorched.
by Alisha Buaya – Jun 18, 2024
The Spec Sheet launches OOH campaign with an error on the big screen
The campaign shows the DOOH ad dispatched in the wrong size to make a point of the problem.
by Alisha Buaya – Jun 12, 2024
QMS expands portfolio after winning Vicinity Centres tender
The appointment covers two shopping centre locations in Melbourne’s eastern suburbs as well as QMS’ first digital billboard in Tasmania.
by Tess Connery – Jun 12, 2024
Veridooh and Hivestack launch global partnership in 'watershed moment for OOH'
"Bringing the two together will increase confidence in the medium, in turn generating greater investment into programmatic DOOH."
by Alisha Buaya – Jun 11, 2024
oOh!media takes home sustainability gong at World OOH Awards
oOh! won the award for its collaboration with GALE Pacific to develop the sustainable material, Ecobanner.
by Tess Connery – Jun 11, 2024
QMS partners with Transport for NSW to manage nine digital sites across Sydney
A raft of recent agreements will expand QMS’ digital large format network in NSW by more than 40%.
by Tess Connery – Jun 3, 2024
3D anamorphic billboard features First Nations art for first time via oOh!media
oOh! and the National Gallery worked together "to bring Gutiŋarra Yunupiŋu's powerful artwork out of the gallery and into such a prominent public space"
by Amy Shapiro – May 31, 2024
'Tremendous growth potential': Noel Cook to lead Wildstone expansion into Australia
Wildstone will acquire existing OOH portfolios and individual sites, develop new locations, and convert existing static sites to digital.
by Tess Connery – May 29, 2024
Vistar Media expands into China to service more of APAC
Vistar already has offices in Sydney and Singapore.
by Alisha Buaya – May 28, 2024
Cartology and Vicinity Centres partnership to set 1,000 digital screens live
The first portion of screens in Chadstone are completed, and the completed project will see almost 100 new small format screens installed.
by Tess Connery – May 27, 2024
Entering 'the joy factory': How oOh!media is making the most of creative OOH
"This focus on creating experiences within out-of-home through creativity has only gained more traction.”
by Tess Connery – May 27, 2024
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