Opinion
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You've got their data. Now what?
Melissa Gilson and Erryn Balzan of 5D explore why consumers are losing patience with the one-way exchange of their data.
by Melissa Gilson and Erryn Balzan – Mar 17, 2026
Are you deliberately ignoring 37% of Australia?
Nine's Nathan Patrick argues that ignoring regional television audiences leaves massive brand growth off the media plan.
by Nathan Patrick – Mar 17, 2026
Want to get 70% more out of your paid social advertising? Do this
Paid social has turned a lot of marketers into gamblers.
by Sam Boardman – Mar 17, 2026
SXSW 2026: creativity, creators and the death of internet fun
Has the internet been optimised to death? Convo Media’s CEO Monique Harris reports from SXSW 2026.
by Monique Harris – Mar 17, 2026
SXSW 2026: AI dominates the conversation in Austin
Convo Media CEO Monique Harris explores the tension between human creativity and AI at SXSW.
by Monique Harris – Mar 16, 2026
The deals don't lie: a media industry ready-reckoner on AI and copyright
If you work in media and think the AI copyright fight is just policy noise, think again.
by Annabelle Herd – Mar 16, 2026
It’s time to MOVE: why our unified out of home measurement system changes everything
The launch of the unified MOVE currency gives Australia's OOH industry real-time data to validate its real-world impact.
by Elizabeth McIntyre – Mar 13, 2026
Auto-blocking in the name of ‘brand safety’ is costing brands
Nine’s Ashleigh Thomas explores how automated brand safety tools are needlessly blocking advertisers from credible news content.
by Ashleigh Thomas – Mar 12, 2026
From pixels to people - mastering AI and empathy for brand success
Brands must master AI search while balancing human insight to build trust and long-term value.
by Jemma Lightfoot – Mar 11, 2026
Influencer marketing grows up: five lessons from the inaugural AiMCO Summit
Influencer Marketing is the leading channel with the highest long-term multiplier.
by Shane Holmes – Mar 10, 2026
What happens when biases are baked into AI?
If women remain underrepresented in designing and governing those systems, imbalance won’t just persist - it will scale.
by Maddie Basso – Mar 6, 2026
Why event budgets stay flat while expectations rise
As event expectations rise without corresponding budgets lifts, planners must shift focus to real business ROI.
by Michael Fleck – Mar 5, 2026
15 billion reasons why independent Australian media matters
Adrian Roeling on why the advertising industry must support independent Australian media to ensure accountability.
by Adrian Roeling – Mar 5, 2026
Why marketers are talking about ‘taste’ and what it looks like in practice
In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.
by Kate Rourke – Mar 5, 2026
Why the creator economy is a defining economic shift for women
From ‘mummy bloggers’ to media powerhouses, women are redefining the creator economy by building viable, scalable businesses.
by Mikhailla Fitzgerald – Mar 4, 2026
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